Director, Market Intelligence

Summary

Join ID5 as their experienced Market Intelligence Director to develop and execute the Go-To-Market strategy, conduct comprehensive market research, and optimize internal processes. You will collaborate closely with the executive team and cross-functionally to ensure the effective implementation of strategic plans. This newly established position will enhance ID5’s strategic capabilities through data-driven insights. The role includes project management responsibilities to ensure the GTM process runs smoothly. Reporting to the VP, Marketing & Communications, with a dotted line to the VP, Product, this position offers a competitive compensation package and a remote-first working policy.

Requirements

• 7+ years of experience with GTM strategy development, including identifying market opportunities
• Expertise in market research, competitor analysis, and delivering actionable insights
• Deep understanding of digital advertising, trends, and emerging technologies
• Strong project management and organisational skills
• Exceptional communication and presentation abilities
• Proven experience collaborating with cross-functional teams and providing strategic support

Responsibilities

• Conduct in-depth research to identify trends, opportunities, and potential threats in digital advertising
• Analyze and consolidate customer feedback based on product team requirements to understand market demand
• Monitor competitors’ offerings, pricing strategies, and marketing tactics
• Share findings internally and recommend actions based on market conditions
• Provide market insights to inform GTM strategies, aligning with market needs
• Assist in defining target verticals, identifying market opportunities, and setting pricing strategies
• Support senior leadership on high-impact initiatives
• Collaborate with product marketing, commercial, and product management teams
• Oversee GTM projects, ensuring timely implementation
• Refine GTM processes for optimal execution across initiatives
• Present regular reports on market trends, customer insights, and competitive positioning

Benefits

• Remote-first working policy
• A competitive compensation package, including stock options in ID5
• WeWork membership and option to work from different WeWork locations
• Regular offsites to enjoy face-to-face time and to bond further with your colleagues
• A dynamic environment that offers room for growth and development to all employees
• A friendly, international, and multicultural team