Demand Marketing Manager

Summary

Join Electric Hydrogen's marketing team as a Demand Marketer, focusing on creating impactful first touch points with customers through physical and digital channels. You will be responsible for event marketing, including planning and executing conferences and webinars, and developing a B2B digital marketing strategy. This role requires managing all aspects of event planning, from budgeting and scheduling to vendor management. You will also be responsible for scaling Electric Hydrogen's digital marketing strategy across various channels. The position is remote, based in Europe, and requires travel for conferences. The ideal candidate will have a strong background in B2B events and digital marketing within the manufacturing or energy transition sectors.

Requirements

• Bachelor’s degree
• Experience working in B2B manufacturing and/or the energy transition
• Proficiency in Excel (can perform complex functions) , PowerPoint, Google Analytics, Google Search, Linkedin, WordPress and CRM platforms such as Salesforce
• 5+ years of experience in B2B events and/or digital marketing
• Requires travel to on-site events across Europe
• Coordinate complex projects across multiple time zones and available to work a flexible time schedule to enable fluid communications between Europe and the USA

Responsibilities

• Develop event strategy and goals in collaboration with the Head of Business Development to guide lead generation and influence opportunities through onsite activations and support of the sales team
• Manage end-to-end event planning and coordination, including creative and content creation, all internal and external logistical coordination (i.e., budgeting, scheduling, speaker prep, meeting support, large-scale booth production), fee negotiations, vendor management and internal team briefings
• Enhance Electric Hydrogen’s presence at physical events by researching opportunities for optimizing in-person touch points with prospects, customers and main industry partners
• Planning and coordination of workshops and seminars held in the EU region to inform customers/policymakers/media and other ecosystem influencers on our unique value proposition
• Scale Electric Hydrogen’s digital marketing strategy through using company owned channels, and paid channels. This includes ownership, management and measurement of digital campaigns across social, web and search
• Manage campaign-specific marketing reporting to share with executives

Preferred Qualifications

• Experience in accomplishing industry-leading events and/or digital campaigns; prefer experience in the energy/climate/sustainability space
• Customer-minded and passionate about reaching and speaking to customers
• Excited about clean energy and deep decarbonization

Benefits

• An equity grant
• Time off programs
• A $75/month cell phone allowance
• A 4% employer 401(k) match
• 100% fully paid premiums for employees and their families: medical, dental, vision, life insurance, short-term & long-term disability coverage
• A discretionary bonus