Marketing Manager, Demand Generation

Summary

Join Quorum, a leading provider of workflow software for government affairs professionals, as their Marketing Manager, Demand Generation – Strategic & ABM Programs. Based in Washington, D.C., this role focuses on executing strategic, account-based marketing programs to drive up-market growth. You will develop and optimize multi-touch campaigns targeting high-value accounts, collaborating with sales leadership to align strategies and prioritize target accounts. Success is measured by pipeline contribution, influence on enterprise sales velocity, and personalized engagement throughout the buyer journey. The position requires experience in B2B demand generation and ABM programs, along with proficiency in various marketing tools and platforms. Quorum offers a remote-friendly work environment with flexible options and a comprehensive benefits package.

Requirements

• 4+ years in B2B demand generation, with at least 1 year of experience running ABM programs
• Proven ability to influence and collaborate with cross-functional teams, including sales, operations, and product marketing
• Experience with Salesforce, HubSpot (or Marketo), and ABM platforms like Demandbase, Terminus, or 6sense
• Strong project management skills; able to prioritize effectively
• Excellent written and verbal communication skills, with the ability to tailor messaging to executive audiences
• Demonstrated ability to report on full-funnel metrics and revenue contribution
• Strong understanding of enterprise SaaS buying cycles and multi-stakeholder selling environments
• Background in vertical or persona-based campaign strategy (e.g., government, finance, or healthcare sectors)
• Physical effort/lifting up to 50 pounds irregularly
• Occasional travel may be required for team/client meetings

Responsibilities

• Design and execute ABM programs across 1:1, 1:few, and 1:many models for top-tier accounts, using tools like Demandbase, LinkedIn Campaign Manager, and custom landing page experiences
• Partner with sales leadership to align GTM strategy, prioritize target accounts, and co-create outreach sequences and plays that engage decision-makers and buying committees
• Orchestrate integrated campaigns (email, events, digital ads, content, webinars) that are insight-driven and tailored to strategic personas across the enterprise buying cycle
• Monitor and report on pipeline impact for their tactics. This includes conversion rates and attribution using Salesforce, Marketo, or other dashboards
• Leverage AI tools and automation to scale personalization and operational efficiency while ensuring compliance with privacy and security policies
• Pilot and optimize upmarket tactics like predictive modeling, buyer intent workflows, and multi-threaded outreach in collaboration with sales
• Create high-value content (emails, microsites, thought leadership) with input from product marketing and SMEs that resonate with C-level decision-makers
• Manage agency and vendor relationships supporting ABM, content syndication, and paid media programs

Benefits

• Flexible Paid Time Off
• Paid Company holidays plus additional company-wide days off for team members to rest and recharge
• Four Day Weekends for President’s Day, Memorial Day, Fourth of July and Labor Day
• Free Subscription to the Calm App
• Free Subscription to LinkedIn Learning to support professional development
• Invest in Yourself Days - one designated day per quarter is dedicated to your professional development!
• One-time Work from Home Stipend
• 401k match
• Choice of trans-inclusive medical, dental, and vision insurance plan options
• Virtual and in-person team events
• Bright sunlit open office concept with your own dedicated desk (if you want it)
• Inclusion & Diversity Affinity Groups to support belonging
• 12 weeks paid parental leave