Digital Marketing Specialist

Summary

Join our platinum team as an experienced Digital Marketing Specialist to design, implement, and deliver digital marketing programs for the sale of our products and drive market expansion.

Requirements

• Proven SEM experience with PPC campaign management across multiple web and social channels
• In-depth experience with website analytics tools such as Google Analytics
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Expertise in keyword research, data analysis and reporting
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM
• Strong business acumen and expert communicator
• Experience with A/B and multivariate experiments
• Basic understanding of HTML, CSS, XML, JavaScript, and web development and industry-leading commerce tools
• Bachelors/Masters in Marketing, Quantitative, Media or a related field
• Google Adwords Certification
• Google Analytics and other SEO training are welcome

Responsibilities

• Comprehend categories, products, customers and business goals
• Know the persona of customers and understand their needs
• Research products and competitors to identify opportunities
• Establish a digital marketing strategy across various engagement channels both online and offline and develop a marketing calendar
• Identify syndication schedules for editorial calendars for blogs, content, and social media posts
• Develop effective paid search strategies to gain market share
• Plan, design, launch and optimize various PPC campaigns
• Perform keyword research and audience targeting in support with management
• Work with web developers and designers to manage integrations and tooling for PPC, social media, etc
• Monitor advertisement budgets and oversee search platform accounts
• Track KPIs, analyze web traffic metrics, and provide recommendations and useful reports for management
• Maintain partnerships with PPC ad platforms and vendors
• Identify click frauds and eliminate it
• Ensure the highest possible ROI on ad-spend
• Perform ongoing keyword discovery, expansion, and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords
• Build a social media strategy through the audience identification, competitive research, benchmarking and messaging including platform strategy
• Setup, Review, and Optimize company pages on social media platforms
• Establish metrics and goals on customer engagement and intimacy on social media to boost website traffic and gain revenue
• Engage with the customer on behalf of the brand and perform soft-sell while managing and improving brand reputation
• Collaborate with other stakeholders such as content developer (copywriter), graphics and media designer, and management for consistent brand messaging and best customer experience