Digital Marketing Specialist

Summary

Join GW Apps, a California-based B2B software company, as our results-driven Digital Marketing Specialist. You will support the Sales and Marketing team in customer acquisition and brand awareness. This role requires creativity and analytical skills in a fast-paced SaaS environment. Responsibilities include campaign development and execution, content creation, performance tracking, and collaboration. You will manage various marketing efforts, from email campaigns to social media strategies. The ideal candidate will have a strong background in digital marketing and proven experience in B2B or SaaS environments.

Requirements

• 2+ years of experience in digital marketing, preferably in B2B or SaaS environments
• Bachelor’s degree in Marketing, Business, Communications, or related field
• Strong verbal and written English communication skills
• Proficiency in WordPress, Google Analytics, and basic SEO tools
• Experience managing social media for business (LinkedIn, Facebook, Twitter)
• Graphic design skills (Canva, Adobe suite, or similar)
• Ability to work remotely and overlap 3-4 hours/day with US Pacific time zone

Responsibilities

• Plan, build, and execute email marketing campaigns for lead generation and customer engagement
• Develop and manage demand generation campaigns targeted at specific regions (US, Europe, LATAM)
• Help manage paid media and SEO/SEM initiatives, including keyword analysis and ad optimization
• Write and design marketing content including blogs, newsletters, whitepapers, and case studies
• Assist in website content development and updates (WordPress proficiency required)
• Create social media content calendars and execute campaigns to increase brand visibility
• Track, analyze, and report on marketing campaign performance using Google Analytics and other tools
• Provide insights and recommendations to optimize marketing ROI
• Support general marketing operations and administrative tasks