Digital Ads Manager

Summary

Join M+R as a Digital Ads Manager and contribute to impactful advertising campaigns for nonprofit clients. You will work with various advertising tools to implement and optimize digital campaigns across multiple platforms. Responsibilities include media buying, performance evaluation, reporting, project management, and staying updated on industry trends. The ideal candidate possesses 2-4 years of experience, including at least one year in a dedicated digital advertising role, proficiency in programmatic display, paid social, or paid search, and strong analytical skills. M+R offers a competitive salary, comprehensive benefits, flexible work arrangements, and opportunities for professional development. The company is committed to creating a diverse and inclusive workplace.

Requirements

• 2-4 years of work experience with at least 1 year of experience in a dedicated digital advertising role, focused on media buying or trafficking
• Proficiency in any of the following: programmatic display, paid social, or paid search
• Familiarity with all aspects of ad campaign management: campaign setup, ad trafficking, optimizations and reporting and analysis
• Ability to manipulate and analyze data in reporting systems such as Excel
• Demonstrated commitment to anti-racism, equity, and inclusion
• Demonstrated ability to work collaboratively to gain trust and give respect to others through honesty, integrity, kindness, empathy, and authenticity
• Acute attention to detail and demonstrated ability to prioritize time to meet deadlines for multiple projects
• Proven track record to successfully pick up new skills, including learning new technologies
• Drive to seek what can be improved and offer ways to fix any potential roadblocks
• Comfort admitting what you don’t know and recognizing that feedback is part of the learning process
• Strong ability to relay your ideas clearly verbally and in writing

Responsibilities

• Work in advertising tools to implement and optimize digital advertising campaigns across our clients. This includes display/retargeting, video, mobile, SEM, and Facebook advertising
• Place and monitor media buys – and make adjustments as necessary to optimize results
• Evaluate digital advertising performance – produce detailed reports on campaigns
• Project management: Keep task lists, meetings agendas, and communications calendars across your clients
• Participate in client strategy and media planning meetings
• Research new advertising venues and stay abreast of online advertising trends; develop and maintain relationships with vendors and partners
• Do your part to help us run smoothly, including carefully tracking all of your hours

Preferred Qualifications

• Experience using one of the following ad serving systems: Google Campaign Manager, Google Ads, Verizon (formerly Oath), or Facebook Ads Manager
• Experience working at an agency
• Experience working with or at non-profits or political/issue campaigns
• Basic understanding of pixel and pixel management
• Experience with direct response (DR) advertising

Benefits

• Three weeks vacation as well as 15 paid sick days and three personal days
• Medical, dental, and vision benefits with premiums fully paid for by M+R for individual employees
• 401(k) plan with employer match
• Quarterly discretionary profit-sharing contributions
• Flexible work schedules and the option to work remotely anywhere within the United States and its territories with broadband internet
• Annual $1,000 professional development stipend
• Flexible Spending Accounts for medical, dependent care, and transit