Senior Manager, Digital Marketing Programs

Summary

Join Acquia, a leading software company, as a Digital Marketing Manager to develop and execute comprehensive digital marketing strategies. You will oversee paid search and display campaigns, manage SEO efforts, and conduct performance analysis using tools like Google Analytics and SEMrush. This role requires collaboration with content creators, designers, and sales teams. You will be responsible for budget management, ad creation, and A/B testing to optimize campaign performance. The ideal candidate possesses 7+ years of experience in digital marketing with expertise in paid channels and programmatic display. Acquia is committed to diversity and inclusion.

Requirements

• Proven experience (7+years) in digital marketing with a focus on paid channels and programmatic display
• Expertise in digital marketing execution with tools and platforms (e.g., Google Search, 6sense,SEO)
• Analytical approach with the ability to interpret data and make data-driven decisions
• Stay up-to-date with trends, emerging platforms, and standard methodologies, implementing innovative strategies to stay ahead of the competition
• Ability to manage multiple projects and prioritize tasks in a fast-paced environment

Responsibilities

• Oversee the execution of paid search and display campaigns (Google Ads, Display Ads), optimizing for conversions and ROI
• Manage SEO efforts, including keyword research, on-page optimization, content strategy, and link building
• Develop and oversee display advertising campaigns, focusing on targeting, creatives, and placements
• Utilize analytics tools (Google Analytics, SEMrush, etc.) to track and measure campaign performance
• Prepare reports on key metrics, providing insights and recommendations for optimization
• Conduct tests on different ad variations to determine which perform best
• Work closely with content creators, designers, and developers to ensure cohesive messaging across all channels
• Coordinate with sales teams to align marketing strategies with sales goals