Senior Digital Ads Manager

Summary

Join M+R as a Senior Digital Ads Manager and contribute to impactful advertising campaigns for nonprofit clients. You will work collaboratively to create and implement digital advertising strategies across various channels, manage client relationships, and oversee campaign performance. This role requires 4-5 years of digital advertising experience, proficiency in multiple channels (programmatic display, video, paid social, paid search), and experience with ad servers and demand-side platforms. M+R offers a competitive salary, comprehensive benefits including fully paid medical, dental, and vision for individual employees, generous paid time off, flexible work schedule with remote options, and a professional development stipend. The company is committed to anti-racism, equity, and inclusion, fostering a supportive and collaborative work environment.

Requirements

• 4-5 years of digital advertising experience, including at least 2 years managing the media buying and ad implementation process for direct response campaigns
• Proficiency with each of the following channels: programmatic display, video, paid social, and paid search
• Experience trafficking ads directly in Google Campaign Manager, or a comparable ad server
• Experience working directly in demand-side platforms such as Google Display and Video 360 (DBM), Viant, Yahoo, StackAdapt, or The Trade Desk
• Experience producing as well as reviewing detailed data reports and developing optimization recommendations
• Demonstrated ability to craft meeting agendas to move projects forward
• Experience project managing all aspects of ad implementation in a highly collaborative environment, requiring frequent communication with both junior and senior staff
• Experience supporting the professional development of more junior staff or interns
• Demonstrated commitment to anti-racism, equity, and inclusion
• Demonstrated ability to work collaboratively to gain trust and give respect to others through honesty, integrity, kindness, empathy, and authenticity
• Acute attention to detail and demonstrated ability to prioritize time to meet deadlines for multiple projects
• Proven track record to successfully pick up new skills, including learning new technologies
• Drive to seek what can be improved and offer ways to fix any potential roadblocks
• Comfort admitting what you don’t know and recognizing that feedback is part of the learning process
• Strong ability to relay your ideas clearly verbally and in writing
• Able to work within equitable and inclusive decision making models in moving decisions and initiatives forward

Responsibilities

• Work in a team to create and implement effective digital advertising campaigns primarily for fundraising clients
• Work in advertising tools to implement and/or oversee the implementation of campaigns. This includes display, video, social, SEM, and audio
• Lead the QA process to ensure error-free campaign implementation
• Maintain the client relationship by staying in close contact with clients throughout the day via email and phone, leading weekly check-in calls, and presenting at big strategy meetings
• Serve as the overall project manager for our work with the client, making sure all deliverables are on time and managing up and down as necessary to get the work done
• Draft media plans, place and monitor media buys, and make budget adjustments as necessary
• Evaluate digital advertising performance -- produce detailed reports on campaigns and provide insights and optimizations
• Help drive the creative process -- provide guidance to designers and/or creative project managers to develop effective creative for campaigns
• Stay updated on digital advertising trends or platform changes to inform best practices and train staff
• Review and/or create agendas, notes, and data reports for clients
• Draft and project manage strategy documents such as campaign plans and wrap-up reports
• Assign and review junior staff deliverables -- providing feedback, coaching, and guidance at every step
• Do your part to help us run smoothly, including carefully tracking all of your hours

Preferred Qualifications

• Experience working at an agency
• Experience working with or at non-profits or political/issue campaigns
• Basic understanding of pixels and pixel management
• Experience with project management tools such as Asana, Basecamp, Trello, or Jira

Benefits

• Three weeks vacation, three personal days, and 15 paid sick days
• Medical, dental, and vision benefits with premiums fully paid for by M+R for individual employees
• 401(k) plan with employer match
• Quarterly discretionary profit-sharing contributions
• Flexible work schedules and the option to work remotely anywhere within the United States and its territories with broadband internet
• Annual $1,000 professional development stipend
• Flexible Spending Accounts for medical, dependent care, and transit