Lead Marketing Manager, Digital and Paid

Summary

Join Spring Health as the Digital Marketing Lead and lead the optimization of our digital acquisition and conversion strategy across various channels. You will develop and execute digital marketing strategies, manage B2B campaigns, and analyze data to refine campaign performance. Collaborate with cross-functional teams to ensure alignment with marketing and sales goals. Oversee digital marketing budgets and manage relationships with our performance marketing agency. Continuously stay updated on digital marketing trends and proactively test new channels and ad formats. This role requires 8+ years of B2B digital marketing experience, strong analytical skills, proficiency in digital marketing tools, and excellent cross-functional collaboration skills. Spring Health offers a competitive total rewards package including stock options and comprehensive benefits.

Requirements

• 8+ years of digital marketing experience in a B2B environment, with a strong record of managing and scaling digital acquisition strategies across SEM, paid social, display, and other paid channels
• Be highly data-driven, with a proven ability to analyze and interpret complex data, optimize campaigns based on performance insights, and use metrics to drive informed decision-making
• Have a deep understanding of digital marketing platforms and tools, including Google Ads, LinkedIn Ads, programmatic advertising platforms, and analytics tools like Google Analytics. Experience with A/B and multivariate testing is essential
• Balance big-picture strategy with hands-on campaign management, aligning digital efforts with business growth goals while optimizing for efficiency and effectiveness
• Have proven success in partnering with product marketing, demand generation, ABX, web, finance, and analytics teams to align on goals and drive cohesive, revenue-focused campaigns
• Be forward-thinking and eager to experiment with new channels, ad formats, and digital strategies to stay ahead in a fast-paced, competitive landscape
• Have strong communication skills with the ability to articulate complex data and campaign performance insights to a diverse set of stakeholders

Responsibilities

• Own and evolve the digital marketing strategy, including paid media, paid search, paid social, display, and content syndication, with the goal of driving qualified opportunity and pipeline and supporting business growth
• Plan, launch, and optimize B2B campaigns across digital channels, collaborating with internal teams to ensure alignment with overarching marketing and sales goals
• Use data-driven insights to create, implement, and continuously refine campaign performance, analyze trends, and adjust strategies as needed. Provide regular performance reports to stakeholders and use insights to make data-backed decisions
• Partner closely with cross-functional teams, including product marketing, demand generation, ABX, and web, to ensure campaigns are aligned and optimized for revenue growth
• Oversee digital marketing budgets and manage relationships with our performance marketing agency, ensuring cost-effective and impactful spend. Partner with analytics and finance teams to develop accurate forecasting, reporting, and budget management
• Continuously stay updated on digital marketing trends, tools, and technologies; proactively test and implement new channels, ad formats, and leverage A/B and multivariate testing to enhance performance and maximize budget efficiency

Preferred Qualifications

Experience in B2B, Healthcare, SaaS, or technology industries is a plus

Benefits

• Health, Dental, Vision benefits start on your first day at Spring Health. You and your dependents also receive an individual One Medical account which is valued at $199/year per user. HSA and FSA plans are also available
• Employer sponsored 401(k) match of up to 2%
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
• Generous paid time off, 10 sick days, 12 paid holidays throughout the year, and a 1 month sabbatical leave granted at your 4 year anniversary
• We offer parental leave up to 18 weeks, depending on your eligibility including tenure and medical situation
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses
• Access to Wellhub, an on-demand virtual benefit that provides wellbeing coaching, and budget management
• Up to $1,000 Professional Development Reimbursement a year
• $200 per year donation matching to support your favorite causes