Digital Advertising Specialist

Summary

Join ITHAKA's marketing team as an independent contractor Digital Advertising Specialist! This remote role (within the continental US) involves managing and optimizing Google Ads and LinkedIn campaigns. You'll focus on ad account management, strategic audience targeting, ad development, and performance tracking. The position requires approximately 20-25 hours per month, with potential adjustments. Collaborate with a mission-driven organization dedicated to expanding global access to knowledge and education. Compensation ranges from $75 to $100 per hour.

Requirements

• Work remotely from within the continental United States
• Dedicate approximately 20-25 hours per month, with potential adjustments based on campaign needs and seasonal trends
• ITHAKA is not currently considering candidates who require any type of immigration sponsorship (additional work authorization or permanent work authorization), now or in the future, in order to work in the United States

Responsibilities

• Increase brand awareness, engagement, and conversions through digital advertising
• Optimize ad spend for maximum ROI
• Implement data-driven ad strategies
• Align advertising efforts with overall campaign marketing goals across ITHAKA’s portfolio of products and services
• Conduct market research and gain an understanding of the organization’s brands, products, services, and marketing objectives
• Support definition of target audiences and buyer personas
• Identify digital advertising opportunities aligned with business goals
• Identify metrics for campaign measurement
• Develop and refine paid search strategies aligned with JSTOR’s mission and goals
• Manage and optimize ITHAKA’s Google Ads account, including Google for Nonprofits grant utilization
• Conduct keyword research to inform high-performing ad copy
• Monitor and optimize budget pacing, bid strategies, and audience targeting
• Strategize and execute LinkedIn ad campaigns tailored to ITHAKA’s audiences
• Manage audience segmentation and targeting to improve engagement
• Consult on compelling ad copy and collaborate on creative assets
• Monitor ad performance and make real-time adjustments to improve campaign performance
• Conduct A/B testing on copy, creative, and targeting
• Optimize and deliver regular performance reports on key metrics such as impressions, clicks, CTR, audience engagement, conversions, CPC, and ROAS, and surface insights to continually refine campaigns
• Manage budgets and adjust bids based on performance insights
• Deliver insights and recommendations for continuous improvement
• Effectively communicate and collaborate with internal teams and stakeholders, ensuring seamless coordination
• Ensure all ads meet platform guidelines and industry best practices
• Stay updated on digital advertising trends and algorithm changes
• Be a self-starter with a high level of accountability and the ability to manage projects independently and meet deadlines in a remote work environment
• Deliver digital advertising implementation plan
• Deliver optimized campaigns and recommendations for scaling
• Deliver ad creative (copy, graphics, videos) in partnership with digital marketing and creative teams
• Deliver performance reports with actionable insights

Preferred Qualifications

Experience with Google for Nonprofits grant utilization

Benefits

• The starting pay for this freelance position ranges from $75 to $100 per hour
• Hourly pay may vary with job-related knowledge, skills, and experience