Digital Advertising Strategist

Summary

Join Wheelhouse DMG as a Digital Advertising Strategist and develop sophisticated multi-channel digital advertising strategies that deliver exceptional business value for clients. You will create media plans, manage budgets, analyze performance, and optimize strategies across various platforms. Close collaboration with the Digital Advertising Analysts is key. This role requires extensive experience in digital advertising across Search, Social, and Programmatic channels. The ideal candidate is self-motivated, data-driven, and excels at client communication and team leadership. Wheelhouse DMG offers a remote work option (Eastern and Central time zones), competitive salary, and a comprehensive benefits package.

Requirements

• 5+ years experience managing and optimizing digital campaigns across Search Ads (Google / Microsoft), Social Ads (Facebook / LinkedIn)
• 5+ years managing media budgets across platforms and maintaining ROAS or CPA targets
• 4+ year of Google Analytics (or other web analytics) for reporting, conversion tracking, and attribution
• 4+ years of A/B testing experience on relevant ad platforms
• 4+ year in a client-facing role
• Experience developing multi-channel strategies that drive significant value
• Proficient in Microsoft Office Suite, with Advanced Excel Knowledge
• Analytical and creative thinking skills
• Excellent written and verbal communication, interpersonal, and organizational skills
• Detail oriented with extremely high standards for ensuring your client’s campaigns are “audit proof”
• Highly self-motivated and always looking for opportunities to improve and expand client campaigns and channels. Not afraid to try new things
• Relentless drive to create value with a strong sense of urgency, empathy, and ability to prioritize appropriately
• Enthusiastic about mentorship and helping your team members grow their skills
• Able to have “kind truth” conversations to share critical feedback in kind but effective ways
• Understands and can manage search engine marketing campaigns and social campaigns

Responsibilities

• Learn your clients’ businesses as if they are your own including your clients’ internal priorities. Conduct stakeholder interviews, market and competitor research
• Create bespoke digital media strategies for clients that are prioritized around driving business value and scaling. Develop a strategic roadmap of initiatives and work closely with your Digital Advertising team to implement
• Craft a compelling story for client strategies that convey the value and importance of your recommendations
• Can speak to strategy and cascading tactics at a high (or Executive) level, as well as at a deep, in the weeds (Practitioner) level
• Speak the language of data and can communicate that as easily with clients as you can our internal data team
• Craft clear agendas for internal and external meetings to ensure every meeting has a clear purpose and outcome
• Lead presentation planning and creation for your clients, including working cross-department
• Stay up to date on the latest news and updates in the Digital Media space, as well as news and updates within a client’s industry, including their competitive landscape
• Delegate tasks or follow-ups among team members, set deadlines, troubleshoot and mentor to ensure fantastic results
• Surface wins internally and to clients
• Work closely with content and creative teams, both client-side and within Wheelhouse, to ideate campaign assets that will make an impact. Test and report against content and creative assets
• Develop unified strategies across Paid Search, Paid Social, and Programmatic Display channels. Research and develop campaigns for additional channels and platforms beneficial to your clients, including industry-specific and direct buys
• Collaborate with channel experts, strategists, and team members to produce best-in-class digital campaigns. Advocate for cross-team initiatives to support client performance

Preferred Qualifications

• Programmatic experience
• Google Ads and Meta Certified
• Additional channels such as Amazon, Yahoo, TikTok, OTT and podcast ads are a plus

Benefits

• Company-sponsored Medical, Dental and Vision coverage for the employee and their dependents
• Short Term Disability, Long Term Disability, Life Insurance and AD&D Benefits
• Access to the Company's Employee Assistance Program
• Quarterly volunteering and donation match
• $50 monthly Fitness stipend
• $1000 annual education credit
• Joy Fund of $50 per month that can be spent on anything that brings joy to a Wheelhouse employee or client
• Unlimited PTO
• Generous Company Holidays
• Monthly Mental Health Days for employees to rest and recharge
• 3 months of paid parental leave
• Participation in the Wheelhouse 401k program, including 100% match up to 4% of salary