Digital Analytics Strategist

Summary

Join Winona, a leading telemedicine company, as a Digital Analytics Strategist. You will be a key player in shaping how we measure and optimize digital customer experiences using Google Analytics 4 (GA4) and other tools. This hands-on role requires advanced knowledge of analytics platforms and involves strategic planning, data analysis, reporting, and collaboration with the marketing team. You will audit existing implementations, develop processes, and provide data-driven insights to support strategic decision-making. The ideal candidate possesses extensive experience with GA4, other analytics tools, and A/B testing platforms. Winona offers a flexible work environment and a comprehensive benefits package.

Requirements

• 1+ years of hands-on experience with Google Analytics 4 (GA4), including implementation, configuration, and reporting
• 4+ years of experience in digital analytics overall, with a strong foundation in web analytics tools like Google Analytics and other platforms
• Experience with Optimizely or other A/B testing and personalization platforms
• Advanced knowledge of Google Tag Manager (GTM) for complex configurations
• Strong understanding of digital marketing, customer journeys, and conversion optimization
• Excellent analytical and communication skills, with the ability to convey insights to both technical and non-technical audiences

Responsibilities

• Act as a Google Analytics 4 (GA4) subject matter expert, providing strategic recommendations and best practices
• Synthesize data from GA4, Hyros, Mixpanel, and other analytics tools to provide a comprehensive, cross-platform view of performance
• Conduct comprehensive audits of existing analytics implementations and recommend optimization strategies
• Manage Google Tag Manager (GTM) to ensure accurate and reliable data tracking
• Develop processes and workflows for consolidating insights from these platforms to inform strategic decision-making
• Develop and maintain technical documentation, including Solution Design References (SDRs), Business Requirements Documents (BRDs), and tracking specifications
• Analyze digital performance, including user behaviors, conversion funnels, and customer journeys, to identify opportunities for growth and optimization
• Design and deliver actionable insights, dashboards, and reports tailored to key stakeholders
• Monitor KPIs and provide regular reports on trends, anomalies, and areas for improvement to support strategic decision-making
• Collaborate with the marketing team on A/B testing and personalization initiatives by providing data-driven analysis of test results and actionable recommendations
• Ensure seamless tracking and accurate measurement of experiments and personalization efforts
• Support marketing in testing hypotheses and iterating on strategies based on data-driven outcomes

Preferred Qualifications

• Experience in Hyros, Mixpanel, or similar tools is a plus
• Google Analytics certifications or other relevant certifications (preferred)

Benefits

• Flexible hours, work wherever you choose
• Unlimited PTO
• Medical/ Dental/ Vision insurance (US-W2)
• Non-working holidays per country of residence
• Referral bonuses
• Financial support for online courses
• Fun and casual work environment
• Employee engagement activities and virtual gatherings