Digital Marketing Strategist

Summary

Join SalesLabX, a rapidly growing tech start-up in Austin, TX, as a Marketing Strategist! You will work with clients and internal teams to develop and implement successful marketing strategies. Responsibilities include leading client strategy sessions, presenting marketing recommendations, and providing ongoing strategic advice. You will collaborate with various teams to ensure accurate execution of marketing strategies. The ideal candidate possesses in-depth knowledge of digital marketing, excellent communication skills, and 3-5 years of experience in marketing or a related field. SalesLabX offers a comprehensive benefits package, including medical, dental, and vision insurance, 401k matching, and unlimited paid time off, reflecting our commitment to employee well-being and professional growth.

Requirements

• Possess in-depth knowledge of brand and product marketing, multi-channel marketing, digital marketing and related technologies, web analytics, social media, mobile and device trends, and large enterprise marketing needs
• Have familiarity with Digital Marketing and CRM practices along with the ability to build productive business professional relationships
• Possess excellent problem-solving skills and the ability to assess and resolve complex marketing challenges for varied client needs
• Have the ability to support multiple clients in a fast-paced and self-driven environment
• Have the ability to focus and work under pressure during tight deadlines with humor, tact, and professionalism
• Possess excellent relationship management skills and follow-up skills
• Have proficient knowledge of WordPress and Hootsuite
• Possess proficient level of efficiency and accuracy (detail-oriented)
• Possess exceptional verbal, written, and interpersonal skills
• Possess excellent time management and organizational skills
• Be adaptable and excited about fast growth
• Be passionate about helping people and speaking with people
• Have the ability to take initiative and make things happen
• Have 3-5 years experience in Marketing/Marketing Consulting or Similar Field

Responsibilities

• Lead marketing strategy calls with clients
• Communicate clearly and timely, and maintain good-working relationships with clients
• Lead client strategy sessions independently; support Account Coordinators in their client sessions
• Present strategic marketing recommendations to meet the client’s goals, based on research, industry knowledge, and best practices
• Be comfortable leading presentations, and advise clients on driving strategic cohesion across all related efforts and projects
• Provide ongoing strategic and tactical advice to clients on a wide range of digital marketing topics, and continue to highlight the client’s value in the digital marketing space
• Maintain an in-depth understanding of clients’ needs, business, products, and market
• Conduct regular reviews of their competitors’ activities and online presence
• Create or contribute to various marketing strategy assets, such as creative briefs, positioning statements, brand ecosystem maps, digital communication plans, research plans, social media strategies, customer journeys, and digital strategy roadmaps
• Communicate strategic needs and goals of clients to Account Coordinators, and help ensure accuracy in strategy goals in tasks built for clients
• Provide marketing strategy guidance, problem solving, and advice to internal teams for task completion
• Stay up to date with on marketing trends; regularly share knowledge with team members and clients
• Report on marketing attribution metrics and identify any changes needed
• Prepare campaign forecasts that are requested by current clients
• Experiment with new marketing tools and techniques to constantly improve our strategic processes and output
• Perform cost-benefit analyses for current clients
• Research tools and approaches in marketing and project management for team growth
• Suggest improvements to client service and experience to Team Lead
• Escalate critical client feedback; resolve intermediate-advanced level issues quickly and effectively
• Embody and promote SLX and RISE values

Preferred Qualifications

• Be Pardot Specialist Certified
• Be Pardot Consultant Certified
• Be Salesforce Admin Certified
• Have experience with Salesforce, Pardot, Google Analytics, Facebook Insights, etc
• Have minimum 2 years of Customer Service experience

Benefits

• Medical, Dental, and Vision Insurance
• 401K Matching
• Charitable Donation Matching
• Home Office Workspace Stipend
• Professional Development Stipend
• Employer-Funded Certification Opportunities
• Student Loan Repayment Program
• Wellness Stipend
• Mental Health Therapy Stipend
• Unlimited Paid Time Off
• Regular Team Events (such as Happy Hours)
• 40 Hours Required Time Off
• One-Week End of Year Time Off
• Access to Organization Subscriptions
• Personal Care Travel Reimbursement