Digital And Social Media Marketing Specialist

Summary

Join our team as a Digital & Social Media Marketing Specialist! This remote, full-time position focuses on creating and executing effective marketing strategies to drive company growth and attract new clients in the property investment sector. You will manage paid advertising campaigns, create engaging social media content, and optimize website performance. The ideal candidate is a self-starter with proven experience in digital marketing, particularly in lead generation and nurturing. Familiarity with specific platforms like ActiveCampaign, WordPress, and SocialBee is preferred but not required. Your ability to adapt and deliver results in a dynamic environment will be key to success.

Requirements

• Proven experience in digital marketing, including paid advertising on Meta and Google Ads, with a focus on lead generation and nurturing
• Knowledge and hands-on experience with ActiveCampaign, WordPress (for landing page and content updates, not coding), and SocialBee for social media management
• Ability to create and refine marketing strategies independently, while remaining open to ongoing learning and adapting to new tasks
• Familiarity with SEO and content creation strategies, with the ability to implement an approach that maximizes visibility and lead generation

Responsibilities

• Help develop and implement digital marketing strategies tailored to the property investment sector
• Propose and execute innovative marketing tactics to achieve business goals
• Analyze market trends and competitor strategies to keep the company ahead of the curve
• Manage and optimize paid advertising campaigns on Meta platforms (Facebook & Instagram), Google Ads, LinkedIn, and other relevant platforms
• Conduct A/B testing to enhance campaign performance
• Monitor budgets, ROI, and KPIs to ensure maximum efficiency
• Plan, create, schedule, and monitor engaging content across all social media platforms (Facebook, Instagram, LinkedIn, etc.) to help drive organic following and brand awareness
• Respond to comments, messages, and inquiries where required
• Track performance metrics and adjust strategies for continuous improvement
• Help write, edit, and manage SEO-optimized articles, blogs, and web content
• Conduct keyword research to improve organic search rankings
• Collaborate with the team to develop a consistent and impactful content strategy
• Help with executing email marketing campaigns to nurture leads and engage existing customers
• Analyze campaign performance and recommend improvements
• Assist with updates, troubleshooting, and general maintenance of the company’s WordPress website where required
• Ensure the website remains user-friendly, secure, and optimized for SEO
• Track and report on the performance of digital marketing campaigns using tools such as Google Analytics, Facebook Insights, and others
• Provide actionable insights to refine and improve marketing strategies
• Work closely with the sales and creative team to align marketing strategies with overall business goals
• Stay updated with the latest digital marketing trends and technologies to implement innovative strategies
• Drive the company forward by proposing new ideas and solutions for growth

Preferred Qualifications

• Familiarity with property investment marketing, particularly residential properties, or a related field
• Strong understanding of social media platforms, including Instagram, Meta, TikTok, LinkedIn, and YouTube, with the ability to develop strategies to grow lead bases and engagement

Benefits

• Remote Location
• Dayshift Schedule
• Full-time Employment