Social Media Specialist

Summary

Join Roofr, a successful yet rapidly growing startup, as our Social Media Specialist! You'll manage our social media presence across multiple platforms, creating engaging content and fostering community interaction. This role requires a strong understanding of social media marketing, proven experience growing online presence, and excellent communication skills. We offer a competitive salary, comprehensive benefits, and a supportive remote-first culture. You'll have the opportunity to make a real impact on our brand and contribute to our continued success. We prioritize a positive work environment and offer ample opportunities for professional development. If you're passionate about social media and ready to take your career to the next level, apply today!

Requirements

• Bachelor's degree in marketing, communications, public relations, or business
• 2+ years of experience as a social media coordinator or specialist
• A killer personal social media presence and/or proven experience growing a professional social media account
• Creativity, imagination, humor, and attention to detail
• Comfortable putting your face online for the Roofr brand

Responsibilities

• Manage all social media channels including Facebook, Instagram, TikTok, LinkedIn, X (Twitter), YouTube. This includes planning and creating each post with the assistance of designers
• Plan our social media calendar (7-10 weekly posts per channel) on a monthly basis, including video creation, art direction, caption writing and visual creation
• Get creative with converting blogs, webinars, and other content into social posts
• Report social metrics on a weekly basis
• Create weekly recommendations based on data and company goals to update and improve our social posts and strategy
• Create reels and short form videos based on trends, relevant topics, and roofing subtopics
• Travel to trade shows and Roofr hosted events across Canada and USA to capture content (passport required)
• Promptly respond to comments and messages on all social channels to answer questions and keep users engaged
• Edit videos using Descript and CapCut
• Review high engagement social posts and recommend posts to boost for more visibility and increased reach
• Work with the Marketing team to ensure timely and creative posts for campaigns, product launches, events, special announcements, hiring, etc
• Craft and create quarterly social media campaigns for all channels
• Manage our LinkTree and update based on product launches, events, etc
• Strategize, plan, and execute on social media contests
• Liaison with our champion users and general roofers in Facebook groups and via email to keep them engaged
• Assist in managing our Masterclasses (webinars), Roofr of the Month campaign, and other content strategies
• Work with the Sr Content Manager to create and execute our social media strategy and content plan
• Manage weekly sprints (Asana) and internal library (Notion), keeping them up to date on a daily basis
• Additional content and social media ad-hoc work as required

Preferred Qualifications

Experience or significant interest in roofing, technology, or construction

Benefits

• 1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2!
• 1 Friday off per month (we call those our laundry days!)
• Company wide paid shutdown for the week between Christmas and New Years
• Flexible time off
• Medical, dental and vision insurance premiums for employees and their dependents
• Generous Parental Leave policy
• We host 2 retreats per year and great team building activities
• Ample learning and development opportunities to continue growing your career
• Home office setup stipend
• Remote first culture
• Weekly Friday paydays!