Digital Campaign Manager

Summary

Join Townsquare Ignite as a remote Digital Campaign Manager and become the technical link between sales and the centralized buying team. Collaborate with sales on campaign structure and launch, acting as a liaison between client services and local markets. You will be responsible for the design, implementation, optimization, and reporting of digital campaigns, contributing to increased sales and reduced cancellations. This role reports to the Regional Director of Campaign Management and requires strong communication, digital advertising experience, and attention to detail. Success is measured by accelerated sales and reduced campaign cancellations. The company offers a competitive salary and benefits package.

Requirements

• Manages time; focuses on urgent and important tasks; avoids procrastination; follows up; shows strong attention to detail; meets deadlines
• Exceptional Communicator. Experience taking the lead in interdepartmental projects
• Experience with digital ad messaging best practices (does not build the ads)
• Actively listens; clearly and effectively conveys information; uses professional telephone skills; demonstrates effective business writing skills; shows excellent grasp of grammar
• Exhibits good interpersonal skills; collaborates with others; maintains composure when faced with difficult situations and personalities
• 1+ years experience in digital advertising
• 4-year college degree or comparable work experience required

Responsibilities

• Coach & develop sales professionals on our product capabilities
• Oversee technical approval of proposals being built by our sales strategists
• Give insight and suggestions for sales for ongoing campaigns based on feedback from our buyers
• Coaches sales on crafting quality messaging for various tactics (social, SEM, programmatic, etc.)
• Assigns targeting segments based on experience and overall tactic mix
• Delegates to sales tasks to be completed in order to fully prepare a new client campaign for launch (creative, pixels, KPIs)
• Responsible for compiling all elements of the insertion order and scheduling the campaign to be trafficked
• Primary point of contact for local markets you support to our centralized buying, client services, and analytics teams
• Support local market as client optimizations, revisions, upsells and renewals come in from our post-sale teams
• Continually refine and improve continuity between all workgroups
• Participate in regular virtual team meetings with the camera on to foster stronger collaboration and engagement, ensuring active communication and connection with colleagues across departments

Benefits

• 3 weeks of PTO (+ 9 paid holidays)
• Medical, Dental, and Vision Insurance
• 401(k) Retirement Plan
• Casual, high-energy work environment
• Opportunity for upward mobility
• Company provided laptop
• Competitive salary