Digital Campaign Manager

Summary

Join Townsquare Ignite as a Digital Campaign Manager and become the technical link between sales and the centralized buying team. Collaborate with sales on campaign structure and launch, and act as a liaison between client services and local markets. This remote position requires designing, implementing, optimizing, and reporting on digital campaigns, contributing to increased sales and reduced cancellations. You will coach sales professionals on product capabilities, oversee proposal approvals, and provide campaign insights. Responsibilities include pre-launch tasks like crafting messaging, assigning targeting, and delegating tasks, as well as post-launch support for optimizations, revisions, and renewals. Success hinges on strong communication, collaboration, and attention to detail. The role reports to the Regional Director of Campaign Management.

Requirements

• Manages time; focuses on urgent and important tasks; avoids procrastination; follows up; shows strong attention to detail; meets deadlines
• Exceptional Communicator. Experience taking the lead in interdepartmental projects
• Experience with digital ad messaging best practices (does not build the ads)
• Actively listens; clearly and effectively conveys information; uses professional telephone skills; demonstrates effective business writing skills; shows excellent grasp of grammar
• Exhibits good interpersonal skills; collaborates with others; maintains composure when faced with difficult situations and personalities
• 1+ years experience in digital advertising
• 4-year college degree or comparable work experience required

Responsibilities

• Coach & develop sales professionals on our product capabilities
• Oversee technical approval of proposals being built by our sales strategists
• Give insight and suggestions for sales for ongoing campaigns based on feedback from our buyers
• Coaches sales on crafting quality messaging for various tactics (social, SEM, programmatic, etc.)
• Assigns targeting segments based on experience and overall tactic mix
• Delegates to sales tasks to be completed in order to fully prepare a new client campaign for launch (creative, pixels, KPIs)
• Responsible for compiling all elements of the insertion order and scheduling the campaign to be trafficked
• Primary point of contact for local markets you support to our centralized buying, client services, and analytics teams
• Support local market as client optimizations, revisions, upsells and renewals come in from our post-sale teams
• Continually refine and improve continuity between all workgroups
• Participate in regular virtual team meetings with the camera on to foster stronger collaboration and engagement, ensuring active communication and connection with colleagues across departments

Benefits

• 3 weeks of PTO (+ 9 paid holidays)
• Medical, Dental, and Vision Insurance
• 401(k) Retirement Plan
• Casual, high-energy work environment
• Opportunity for upward mobility
• Company provided laptop
• Competitive salary