Integrated Marketing Campaigns Manager

Summary

Join Multiplier as an Integrated Marketing Campaigns Manager and lead the planning, execution, and optimization of impactful, full-funnel campaigns across global markets. This role blends marketing, product, and sales, translating customer insights into compelling campaigns that drive revenue. You will shape Multiplier's go-to-market strategy and deliver measurable business outcomes by combining creative storytelling with data analysis. The position requires strategic media planning and execution across various platforms, cross-functional collaboration, insight-led messaging and research, a growth mindset with A/B testing, and ownership of GTM strategy and results. You will work with internal and external stakeholders, agencies, and influencers to refine messaging and achieve business goals. Multiplier offers a high-impact role with autonomy, remote flexibility, a supportive team, competitive benefits, and career development opportunities.

Requirements

• 6-8 years of experience in B2B marketing or sales roles with exposure to integrated campaigns and digital marketing
• Proven experience building and optimizing campaigns across platforms like LinkedIn, DV360, Meta, and other paid social and display channels
• Strong understanding of SaaS buyer journeys, GTM strategy, and customer psychology
• Experience working cross-functionally with content, product, creative, and website operations teams
• Excellent written and verbal communication skills, with the ability to craft clear creative briefs and actionable messaging
• A self-starter who can independently drive initiatives from planning to execution without waiting for detailed instructions
• Strong analytical problem-solving skills—you’re comfortable digging into data, identifying patterns, and drawing actionable insights
• A growth mindset—you love learning, experimenting, and solving problems creatively
• Results-driven: You thrive on showing the business impact of your work
• High standards and a sense of urgency—you thrive in high-expectation environments and are not comfortable with mediocrity or "good enough."
• Strong action bias and comfort with ambiguity—you’re motivated to build, test, and scale
• Experience with or exposure to working with agencies, influencers, or third-party vendors
• A bachelor’s degree or higher in any field

Responsibilities

• Strategic Media Planning & Execution
• Full-funnel campaign strategy and hands-on execution
• Experience across platforms (LinkedIn, DV360, DCM, Meta, 3rd party vendors)
• Cross-functional Collaboration & Content Leadership
• Collaborating with product, content, design, GTM and website ops teams
• Developing creative briefs and directing execution across asset types (banners, videos, emails, webinars, etc.)
• Insight-Led Messaging & Research
• Leading surveys with internal and external stakeholders
• Translating insights into relevant messaging strategies
• Working with agencies/influencers to refine positioning
• Growth Mindset & Experimentation
• A/B testing, rapid iteration, and bias for action
• Willingness to fail fast and optimize continually
• Curiosity and love for learning and research
• GTM Strategy, Outcome Ownership & Measurement
• Understanding of GTM strategy, SaaS tools, buyer personas, B2B psychology
• Strong storytelling skills—turning data into narratives
• Taking accountability for results
• Proficiency with reporting
• Clear linkage of campaigns to revenue or pipeline metrics

Preferred Qualifications

• Bonus: Paid search exposure
• Bonus: Familiarity with reporting tools like PowerBI, or working in research/creative agency environments

Benefits

• High-impact role with the chance to play a key role in a rapidly growing company
• Full autonomy in your role, with the flexibility to work remotely
• Work with a passionate, energetic, and diverse team
• Competitive benefits, recognition programs, and career development opportunities
• Attractive ESOPs, giving you a stake in the company’s success
• Comprehensive health insurance coverage for you and your family’s well-being
• Generous holiday policy
• A company that genuinely invests in your professional success