Digital Communications Manager

Summary

Join LeanTaaS as their Digital Communications Manager and lead the development, management, and optimization of their digital communications strategy. You will primarily focus on enhancing their website, ensuring a seamless user experience and driving lead generation. This role involves managing digital content, implementing personalization strategies, and overseeing digital compliance and security. The ideal candidate is a highly motivated, tech-savvy professional with at least 5 years of experience in digital communications and a strong understanding of SEO/SEM. The position offers a competitive compensation package, including base salary, bonus, stock options, and comprehensive benefits. While primarily remote, the position requires working in one of the specified states.

Requirements

• Bachelor’s degree in Communications, Marketing, Digital Media, or a related field
• At least 5 years of experience in digital communications, website management, or digital marketing
• Generative AI adopter. Understands the changing landscape and is driving the adoption of new techstack in a B2B (or B2C) SaaS environment. Comfortable with AI content tools (GPT-4, Gemini, etc.) and translating complex ideas for targeted audience
• Strategic and transformative thinker with a results-driven mindset and passion for analytics
• First principle based learner. A growth hacker mentality
• Strong interpersonal skills and ability to collaborate effectively across teams
• Proficiency in content management systems (e.g., WordPress, PathFactory), website personalization tools, and analytics platforms like Google Analytics 4, HotJar, SEMrush, Looker, etc
• Expertise in SEO, SEM, and digital advertising best practices
• Knowledge of UX/UI principles and website testing tools

Responsibilities

• Oversee website content, architecture, and functionality to ensure a seamless, engaging user experience that drives lead generation and funnel conversion
• Own website-related KPIs: ACV/ARR attribution, engagement scores, conversion metrics, traffic & SEO metrics, technical performance metrics, and security-related metrics
• Implement personalization strategies to curate digital content for different personas using Generative AI-driven recommendations and behavioral targeting
• Continuously test and refine website structure, navigation, and landing pages using heatmaps and A/B testing tools to improve content engagement, user experience, and conversion rates
• Use keyword research and SEO best practices—on-page, off-page, and technical—to drive organic traffic, improve search rankings, and enhance website performance (page speed, mobile responsiveness)
• Ensure seamless integration of website forms and tools with CRM and marketing automation platforms (e.g., Marketo, Salesforce)
• Plan, develop, and manage digital content across the LeanTaaS website and Transform event microsite, collaborating with designers and multimedia specialists to enhance engagement while aligning with audience needs and business priorities
• Partner with internal teams to support SEM (paid search) and retargeting strategies
• Design and execute email marketing campaigns with Demand Generation to drive conversions, tracking deliverability, open rates, and CTR
• Generate data-driven reports with actionable insights to refine digital strategies, content, and campaigns in collaboration with internal stakeholders
• Monitor and address cybersecurity risks in collaboration with IT teams, ensuring website security best practices are followed

Preferred Qualifications

• Healthcare IT or SaaS experience
• Exceptional writing, editing, and storytelling skills
• Experience working in a fast-paced, remote environment
• Experience with Elementor and basic knowledge of HTML, CSS, or JavaScript for troubleshooting and web updates
• Familiarity with marketing automation platforms (e.g., HubSpot, Marketo) and CRM integrations
• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite)
• Experience with website compliance, security, and digital privacy best practices
• West Coast Remote (San Francisco Bay Area a plus)

Benefits

• Competitive compensation package that includes base salary, target bonus, and stock options
• 401(k) Match
• Comprehensive healthcare benefits
• Generous Paid Time Off and Parental Leave
• Monthly reimbursement for Skill Building
• Monthly reimbursement for Wellness, Transportation, and/or Home Office
• Education Reimbursement for select courses/programs
• $90,000 - $120,000 a year