Director, Digital and Demand Generation

Summary

Join Fivetran as a Director, Digital & Demand Generation to lead and grow our North American digital marketing and demand generation efforts. You will own the strategy and execution of impactful campaigns driving brand awareness, lead activation, and pipeline growth. This is a full-time, hybrid role based in Denver, CO, Oakland, CA, or remotely in the US. You will manage a team of 6, collaborate with cross-functional teams, and leverage data-driven insights to optimize performance. The ideal candidate possesses extensive experience in B2B SaaS marketing, leadership, and budget management. Fivetran offers a competitive salary and benefits package.

Requirements

• Minimum of 10 years experience in digital, lifecycle marketing and campaigns, preferably in B2B SaaS
• At least 5 years experience in a leadership role managing a multi-disciplinary team
• Prior experience working within a hybrid Product-Led and Sales-Led business
• Track record driving effective demand generation programs targeting various stages of the funnel (Awareness, MQL, Pipeline); adept at partnering with XDRs and Sales to continually improve conversion rates
• Highly analytical with a passion for using data to drive decision-making and ROI
• Experience managing program budgets in excess of $5M, delivering 10x return
• Positive leadership skills to inspire and motivate a team, and create a productive work environment that fosters creativity and innovation
• Ability to build collaborative relationships with key stakeholders, communicate at all levels of the organization, and deliver compelling presentations that articulate strategy, plans and results

Responsibilities

• Own the digital marketing and demand generation functions for North America, driving brand awareness, lead and pipeline generation
• Optimize channels including organic and paid search, social media advertising, lifecycle marketing, email nurture, and webinars, to achieve Sales-Led and Product-Led objectives and targets
• Partner with Product Marketing to develop campaign and launch plans, build messaging and content that drives high engagement
• Oversee lifecycle marketing to engage and nurture leads throughout the funnel, ensuring conversion, adoption and retention
• Lead and manage a team of 6 direct reports, providing direction and mentorship to drive high-performance execution
• Manage agency relationships and external vendors including content syndication, paid media and SEO
• Use data-driven insights to monitor, analyze, and optimize funnel performance across all channels
• Cultivate a test-and-learn culture to drive conversion and maximize ROI
• Collaborate with Sales, ABM, Product Marketing, Content, Brand, Marketing Operations, and Alliances to create cohesive, compelling marketing programs that align with revenue goals
• Drive innovation and experimentation by leveraging new tools, emerging technologies, and best practices in growth marketing

Benefits

• 100% employer-paid medical insurance
• Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
• RSU stock grants
• Professional development and training opportunities
• Company virtual happy hours, free food, and fun team-building activities
• Monthly cell phone stipend
• Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents