Digital Content Manager

Summary

Join Cuyana as a Digital Content Manager and be responsible for managing and optimizing content across our e-commerce site. You will oversee content launches, analyze site performance data, and drive improvements to enhance user experience and conversion rates. This role involves collaborating with cross-functional teams, managing business requirements for new features, and refining content processes. You will leverage analytics tools, produce insightful reports, and identify areas for improvement. The ideal candidate possesses strong project management skills, experience with Shopify and Google Analytics, and a passion for e-commerce. Cuyana offers a competitive compensation package and benefits.

Requirements

• 2-3+ years relevant ecommerce site content management and project management experience. Shopify experience a plus
• Able to manage requirements for multiple projects with constant attention to detail -- work prioritization, planning and task delegation
• A team player who thrives in small, start-up and fast paced environments; is a self-starter with the ability to act autonomously
• Flexible, adaptable and ready to take on new projects outside of day-to-day scope, pending business needs
• Embodies Cuyana's Fewer, Better ethos
• Effective oral, presentation, and written communication skills
• Adept with project management methodologies and tools
• Able to utilize Google Sheets effectively for managing content and automations

Responsibilities

• Gather assets, copy, and product information to prepare and launch new products and collections
• Update homepage, navigation menus, and promotional elements to ensure efficient and accurate execution
• Coordinate with design, marketing, and merchandising teams to ensure cohesive, high-quality content
• Act as liaison among marketing, design, and technical teams, clarifying requirements and timelines
• Leverage Shopify, Google Analytics, and other web analytics tools to track user behavior, conversion rates, and site performance
• Produce dashboards and reports that provide actionable insights for stakeholders
• Partner with technical teams to enhance analytics tools for deeper site observability
• Identify bottlenecks and inefficiencies in content workflows and implement process improvements
• Conduct ongoing market research to track e-commerce trends and competitor initiatives
• Participate in user acceptance testing to ensure new features meet business expectations

Preferred Qualifications

• Basic working knowledge of HTML, CSS and UX design principles to build site content pages preferred
• Analytical and data-driven. Experience in Google Analytics and Shopify Analytics preferred

Benefits

• Medical, dental, vision, life, disability
• PTO and holiday pay
• Commuter benefit
• 401k
• Bonus
• Generous employee discount