Senior Manager, Digital Marketing

Summary

Join Evidence Action as a Senior Manager of Digital Marketing and lead the growth of our retail donor base. You will implement data-driven strategies to acquire, retain, and grow our donors, leveraging automation, segmentation, and experimentation. This role requires expertise in digital marketing, donor journeys, CRM, and conversion tactics. You will design and test acquisition campaigns, optimize retention strategies, and ensure seamless digital platforms. Reporting to the Director of Growth Communications, this hands-on role demands a growth-oriented marketer who thrives on data and experimentation. The position offers flexibility with a fully remote option within the United States. If you are passionate about using technology to drive global impact, we encourage you to apply.

Requirements

• You have 5–7 years of experience in digital marketing, e-commerce growth, or retail/grassroots fundraising, with at least 2–3 years leading campaigns or programs end-to-end
• You have a track record of measurable revenue growth from online donors/customers — e.g., scaling small-dollar donors, driving acquisition and retention, or increasing lifetime value
• You have experience managing multi-channel acquisition and retention campaigns (email, paid media, SEO, partnerships)
• You are familiar with conversion optimization (landing page testing, checkout flows, or donation form optimization)
• You are experienced with CRM and marketing automation tools (Salesforce, Mailchimp, or similar)
• You are comfortable interpreting KPIs, running A/B tests, and using analytics tools (Google Analytics, Looker, etc.) to translate data into actionable insights
• You have excellent written and verbal communication skills, with the ability to create compelling content tailored for diverse audiences
• You've performance managed vendors like graphic designers to support growth aims
• You can work cross-functionally and align digital fundraising efforts with broader organizational goals

Responsibilities

• Implement data-driven strategies to grow retail donor acquisition, retention, and lifetime value, building upon an existing revenue stream of ~$4.5m
• Lead iterative testing and optimization of digital campaigns, including paid media, SEO, email journeys, and onboarding flows
• Create emailed donor communications and engagement opportunities, including leading the storytelling and writing of our email marketing, upsell campaigns, and conceiving of and executing donor events
• Manage digital platforms , ensuring high-performing website donation flows, page launches, and seamless integrations
• Leverage AI , automation tools, and our CRM to personalize donor communications, enhance segmentation, and improve conversion performance
• Develop scalable systems and streamlined workflows that promote rapid iteration, data-driven decision-making, and actionable insights from campaign metrics and donor data to support revenue forecasting
• Manage KPIs for continuous improvement, recommending strategies that exceed goals
• Collaborate with cross-functional teams (fundraising, communications, web development) to ensure consistent, impactful donor experiences

Preferred Qualifications

We encourage applicants from diverse backgrounds, including those with experience in technology, startups, or other fast-growing fields who are excited to contribute to our mission-driven work

Benefits

For US based roles, Evidence Action provides comprehensive benefits including international health care, HSA/FSA options, life insurance, disability coverage, retirement plans with a matching component, generous and flexible leave options, as well as other employee perks on a reimbursement basis