Local Digital Specialist

Summary

Join Wordbank as a Freelance Digital Specialist in France! This role involves managing and optimizing paid search campaigns on Google and LinkedIn, ensuring high-quality lead generation. You will provide strategic consulting, execute compelling ad copywriting for both platforms, and conduct market research. The ideal candidate possesses 4+ years of experience in PPC campaign management, strong analytical skills, and exceptional French and English copywriting abilities. You'll collaborate effectively with internal teams and clients, demonstrating a passion for driving results. Wordbank is a B Corp certified marketing localization agency committed to triple-bottom-line standards.

Requirements

• 4+ years of experience
• Proven experience in managing PPC campaigns on Google Ads
• Proficiency in optimizing lead volume and quality
• Strong analytical skills and ability to provide actionable insights
• Experience in strategic consulting for PPC and social media
• Proven experience in keywords and market research
• Exceptional French and English language copywriting skills with a focus on landing page and ad copies
• Ability to collaborate effectively with internal teams and clients
• Fluency in both English and French
• Ability to meet with end client as needed
• Detail-oriented and able to manage multiple projects simultaneously
• Self-motivated with a passion for driving results

Responsibilities

• Optimize and implement paid search campaigns on Google
• Manage lead volume and quality
• Provide monthly optimization insights
• Offer strategic consulting
• Execute content copywriting for paid search, including quarterly content refresh, collaborative concept development with Wordbank and Client input, and feedback and revisions after client review
• Optimize content for implementation on paid LinkedIn
• Provide content recommendations
• Offer strategic consulting
• Execute content copywriting for paid social, including quarterly content refresh, collaborative concept development with Wordbank and Client input, and feedback and revisions after client review
• Local market research: provide local insights on the target vertical
• Local platform research: review and recommend marketing channels/placements/creators
• Local strategy recommendations: aside from standard digital media, review and recommend tactics that are locally successful (mailers? Out of home? etc)