Vanta is hiring a
Digital Marketer

Summary

The Digital Marketing Manager at Vanta will lead the development and execution of paid digital campaigns across various platforms, manage budgets, conduct A/B testing, collaborate with cross-functional teams, and analyze campaign performance data. The role requires 5+ years of experience in managing paid digital marketing campaigns, proficiency in relevant tools, strong analytical skills, excellent communication skills, and a growth mindset.

Requirements

• 5+ years proven experience managing paid digital marketing campaigns
• Expertise in platforms such as Google Ads, LinkedIn Ads, Facebook Ads, and other programmatic channels
• Strong analytical skills
• Proficiency in tools such as Google Analytics, Excel/Google Sheets, Tableau and campaign management platforms
• Experience with A/B testing and conversion rate optimization (CRO)
• Excellent communication skills
• A growth mindset, adaptable to changing market conditions and emerging technologies

Responsibilities

• Lead the development and execution of paid digital campaigns across Google Ads, LinkedIn, Facebook, and other relevant platforms
• Manage budgets, bids, and pacing to ensure campaigns meet performance targets and maximize return on investment (ROI)
• Conduct ongoing A/B testing of ads, landing pages, and targeting strategies to optimize for conversions and lead quality
• Collaborate with cross-functional teams, including growth general managers, creative, content, and product marketing, to create compelling ads that align with Vanta’s overall brand and growth strategy
• Analyze campaign performance data and generate actionable insights to refine targeting, ad creatives, and bidding strategies
• Stay up to date with industry trends, platform changes, and best practices to continually improve campaign effectiveness

Benefits

• Industry-competitive compensation
• 100% covered medical, dental, and vision benefits with dependents coverage
• 16 weeks fully-paid parental Leave for all new parents
• Health & wellness and remote workplace stipends
• 401(k) matching
• Flexible work hours and location
• Open PTO policy
• 9 paid holidays in the US
• Offices in SF, NYC, Dublin, and Sydney