Digital Marketer

Summary

Join our team at Vanta as a Digital Marketing Manager and support the strategy, execution, and optimization of paid digital marketing efforts to drive high-quality traffic, increase conversions, and scale customer acquisition.

Requirements

• 5+ years proven experience managing paid digital marketing campaigns, with a strong track record of driving conversions and ROI
• Expertise in platforms such as Google Ads, LinkedIn Ads, Facebook Ads, and other programmatic channels
• Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions
• Proficiency in tools such as Google Analytics, Excel/Google Sheets, Tableau and campaign management platforms
• Experience with A/B testing and conversion rate optimization (CRO)
• Excellent communication skills and the ability to collaborate effectively with cross-functional teams
• A growth mindset, adaptable to changing market conditions and emerging technologies

Responsibilities

• Lead the development and execution of paid digital campaigns across Google Ads, LinkedIn, Facebook, and other relevant platforms
• Manage budgets, bids, and pacing to ensure campaigns meet performance targets and maximize return on investment (ROI)
• Conduct ongoing A/B testing of ads, landing pages, and targeting strategies to optimize for conversions and lead quality
• Collaborate with cross-functional teams, including growth general managers, creative, content, and product marketing, to create compelling ads that align with Vanta’s overall brand and growth strategy
• Analyze campaign performance data and generate actionable insights to refine targeting, ad creatives, and bidding strategies
• Stay up to date with industry trends, platform changes, and best practices to continually improve campaign effectiveness

Benefits

• Industry-competitive compensation
• 100% covered medical, dental, and vision benefits with dependents coverage
• 16 weeks fully-paid parental Leave for all new parents
• Health & wellness and remote workplace stipends
• 401(k) matching
• Flexible work hours and location
• Open PTO policy
• 9 paid holidays in the US