Upfield is hiring a
Digital Marketing Assistant Manager

Summary

Join our team as a Digital Marketing Assistant Manager and develop comprehensive digital marketing strategies to boost brand awareness and engagement, while driving innovation for breakthrough products.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 3-5 years of experience in digital marketing, preferably within a multinational company or digital agency in a planner role
• Proficiency in digital marketing tools such as Google Analytics, Google Ads, and Facebook Ads Manager
• Strong project management skills with the ability to manage multiple campaigns simultaneously
• In-depth knowledge of SEO, SEM, and digital advertising best practices
• Ability to work in a fast-paced, collaborative environment with a proactive attitude

Responsibilities

• Develop and implement digital marketing strategies to increase brand awareness and customer engagement
• Manage paid and organic digital campaigns across platforms, including Google, Facebook, Instagram, and others
• Analyze campaign performance data and optimize strategies based on insights and results
• Collaborate with internal teams such as content, design, and sales to ensure cohesive brand messaging
• Oversee email marketing campaigns, SEO efforts, and content strategy to maximize engagement
• Stay up-to-date on digital marketing trends and best practices to maintain a competitive edge
• Partner with the eCommerce team to drive traffic through effective campaign strategies within the allocated budget
• Manage and allocate budgets for digital ad spend, ensuring optimal return on investment
• Track and analyze key performance metrics (KPIs) such as conversions, ROI, and website traffic to measure success
• Lead the development of breakthrough products from concept to launch
• Collaborate with cross-functional teams to identify market opportunities, customer needs, and innovative solutions
• Drive innovation in digital marketing strategies and campaign execution to support product launches