BuzzRx is hiring a
Product Marketing Manager

Summary

Join BuzzRx and be a key player in enhancing our digital presence in the pharmaceutical technology industry as the Product Marketing Manager, B2B. You will develop and execute marketing strategies that effectively position our products in the B2B space, working closely with cross-functional teams to create compelling messaging, drive product adoption, and support the overall growth of our B2B offerings.

Requirements

• Proven experience in product marketing, with a strong focus on B2B markets in the Pharmacy, Healthcare industry
• Demonstrated ability to develop and execute successful go-to-market strategies
• Strong understanding of the Pharmacy industry and Pharmacy technology
• Deep knowledge of Pharmacy, PBM and Provider relationship to create effective messaging and positioning
• Excellent communication and storytelling skills, with the ability to translate technical features into customer-focused benefits
• Experience in sales enablement, including the creation of sales tools and collateral
• Strong analytical skills, with the ability to interpret data and make data-driven decisions
• Ability to work collaboratively in a cross-functional team environment
• Bachelor’s or Master’s degree in Marketing, Business, or a related field

Responsibilities

• Assist and drive product market research, develop competitive analysis to identify trends, customer needs, and opportunities within a B2B environment
• Develop and execute go-to-market strategies for new product launches and feature updates, ensuring alignment with business objectives
• Craft compelling messaging and positioning that resonates with target audiences, clearly articulating the value and differentiation of B2B products in pharmacy and healthcare technology, Health insurance, Medicare, Medicaid, etc
• Create sales tools, presentations, and collateral to support the business development and sales teams in effectively communicating the value of our products to industry professionals
• Drive product adoption and interest through targeted awareness efforts, including digital marketing strategies, industry conferences, webinars, and other promotional activities, including presence at industry events, trade shows, etc
• Keep the pulse of the B2B customer segments. Partner with Customer Insights/Voice of Customer team to gather feedback to inform product roadmaps and marketing strategies. Ensuring our offerings meet the evolving needs of the market
• Work closely with product management, sales, customer success, and other teams to align marketing efforts with product roadmaps and business goals and coordinate press release planning of major milestones
• Monitor and report on the effectiveness of marketing campaigns and initiatives, using data to optimize strategies and drive continuous improvement

Benefits

• A dynamic, supportive, and collaborative work culture
• Numerous opportunities for professional development and career growth
• A competitive compensation package, including salary and benefits