Digital Waffle is hiring a
Digital Marketing Manager

Summary

The company is seeking a Digital Marketing Manager to lead overall marketing initiatives, web leads, customer engagement, brand identity, and website improvements. The role requires understanding of branding and marketing principles, creativity, SEO/SEM knowledge, and the ability to work independently as well as within a team environment.

Requirements

• Understanding of branding and marketing principles
• Ability to work independently as well as within a team environment
• Innovative thinking about creating marketing initiatives and campaigns
• SEO/SEM knowledge, including Google AdWords best practices, tools, competitive and keyword analysis, back-links, and improving search rankings and visibility
• Creative mindset, positive attitude, enterprising person, high-energy, strong leader
• Monitoring and analyzing campaign effectiveness
• Creating a strong sense of brand identity across digital channels
• Website architecture and design
• Creating quarterly and monthly content calendars
• Organizing and assisting with trade shows
• Driving the creation of various content (newsletters, blogs, social media articles, etc)
• Managing internal and external resources to drive the marketing plan
• Strategizing to deliver an evolving plan for digital marketing campaigns

Responsibilities

• Lead overall marketing initiatives
• Web leads, customer engagement
• Brand identity and website improvements

Benefits

• Competitive salary and benefits based on your abilities, with performance-based bonuses
• Flexible work environment and hybrid working