Digital Marketing Associate

Summary

Join M3 USA, a leading healthcare innovation company, as a Digital Marketing Associate and contribute to shaping the future of healthcare. This remote position involves managing digital media campaigns, collaborating with teams, and driving change through creative ideation and campaign optimization.

Requirements

• Bachelor's degree in marketing, business, or a related field
• Ability to learn marketing automation platforms and analytics tools
• Excellent communication, project management, and teamwork skills
• A strong bias to action and sense of curiosity; a keen eye for creative that gets results
• A strong growth mindset

Responsibilities

• Draft social media content for paid ads
• Develop and manage organic content strategy
• Execute acquisition and reactivation marketing strategies
• Optimize the conversion funnel to improve user engagement and increase conversion rates
• Understand where and when to place ads to maximize their effectiveness, optimizing for different media channels and platforms
• Identify and segment target audiences using market research and customer insights to optimize messaging and campaign performance
• Monitor, analyze, and report on campaign performance and KPIs, utilizing analytics tools and customer data to refine and optimize acquisition marketing strategies
• Design, execute, and analyze A/B tests to optimize messaging, creative, targeting, and channel selection, driving continuous improvement in acquisition marketing performance
• Stay informed about industry trends, competitor strategies, and emerging marketing technologies to ensure that acquisition marketing efforts remain current and effective
• Ensure that all acquisition marketing campaigns adhere to industry regulations, company policies, and brand guidelines by maintaining compliance and brand alignment
• Perform other duties as assigned, demonstrating flexibility and adaptability to meet the dynamic needs of the organization

Benefits

• Health and Dental
• Life, Accident and Disability Insurance
• Prescription Plan
• Flexible Spending Account
• 401k Plan and Match
• Paid Holidays and Vacation
• Sick Days and Personal Day