AlphaPoint is hiring a
Digital Marketing & Events Associate

Summary

Join our marketing team as a Digital Marketing & Events Associate to support our small but mighty marketing team. This individual will manage a range of marketing activities, including paid advertising, trade shows, webinars, social media, PR, and email campaigns, contributing to the growth and visibility of our brand across multiple channels.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field
• Minimum of 2 years of experience in marketing, with specific experience in paid social advertising and event management
• Proficiency with HubSpot for email marketing, automation, and reporting
• Strong attention to detail and organizational skills
• Ability to work independently and manage multiple projects simultaneously
• Excellent communication and interpersonal skills
• A self-starter with a keen interest in learning and developing expertise across all marketing disciplines

Responsibilities

• Develop and execute paid advertising campaigns on LinkedIn and Google Ads
• Manage advertising budget and optimize campaigns to maximize ROI
• Track and analyze ad performance metrics, providing regular reports on campaign effectiveness
• Manage all aspects of trade show planning, including budgeting, logistics, vendor coordination, and booth setup
• Work with sales teams to ensure proper lead generation and follow-up
• Develop event-specific promotional strategies to maximize exposure
• Plan, promote, and facilitate webinars, including scheduling, speaker prep, and managing partnership opportunities
• Coordinate webinar logistics from registration to post-event follow-up
• Ensure webinar content aligns with marketing goals and engages the target audience
• Manage AlphaPoint’s LinkedIn and Twitter accounts, crafting content and engaging with the audience
• Track social media metrics and provide insights to improve engagement and reach
• Coordinate PR activities, collaborating with PR agencies and internal stakeholders
• Draft press releases, bylines, and other media-related materials
• Maintain relationships with media contacts and identify opportunities for thought leadership
• Develop and execute email marketing campaigns using HubSpot, including audience segmentation and automated workflows
• Monitor email performance metrics and optimize campaigns for improved results
• Maintain and update email lists and ensure all campaigns adhere to best practices

Benefits

• Competitive salary
• Opportunities for growth and learning within the rapidly evolving fintech space
• Work with a dynamic team driving innovation in the cryptocurrency industry