Digital Marketing Coordinator

Summary

Join Granicus as a Digital Marketing Coordinator and contribute to a dynamic team transforming the Govtech industry. You will develop and execute email marketing campaigns, manage email lists, track performance, and collaborate with other departments. This role requires experience with email marketing software, CRM systems, and strong communication skills. Granicus offers a remote-first work environment and a commitment to diversity and inclusion. The company values employee well-being and provides opportunities for professional growth. If you're passionate about email marketing and making a positive impact, this is an excellent opportunity to join a growing company.

Requirements

• A marketing professional with 1+ years of relevant experience
• Strong written and verbal communication skills
• Proficient with email marketing software (e.g., Marketo)
• Proficient with CRM systems (e.g., Salesforce)
• Proficient with Microsoft Office Suite, CSS, and HTML
• Excellent organizational and analytical skills
• Ability to collaborate effectively with other team members
• Project management experience

Responsibilities

• Develop and execute email marketing campaigns that align with company objectives
• Design email layouts, write effective copy, and ensure messages are sent in proper form and template
• Build and maintain a segmented email list, ensuring it is clean, up-to-date, and compliant with privacy laws
• Track and analyze campaign results, adjusting strategies as needed to improve performance
• Test emails for clarity, grammar, and spelling, ensuring each email is optimized for deliverability and mobile viewing
• Work closely with other departments to ensure email marketing campaigns align with their goals and maintain brand consistency
• Create and implement lead generation programs to increase the company's subscriber base
• Stay updated with the latest trends and best practices in email marketing to optimize campaign effectiveness
• Assess metrics and campaign performance, generating reports for management review
• Manage the email calendar to ensure timely delivery of campaigns
• Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program
• Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking all required privacy training in a timely manner, in accordance with company policies

Preferred Qualifications

Familiarity with data visualization tools such as PowerBI

Benefits

• Remote-first company with a globally distributed workforce
• Employee Resource Groups to encourage diverse voices
• Coffee with Mark sessions – Our employees get to interact with our CEO on very important and sometimes difficult issues ranging from mental health to work-life balance and current affairs
• Microsoft Teams communities focused on wellness, art, furbabies, family, parenting, and more