Marketing Associate, Events & Experiences

Summary

Join HappyCo, a values-driven company with a flexible and supportive culture, as a Marketing Associate, Events & Experiences. You will lead the planning and execution of impactful in-person and digital events, collaborating with various teams to create engaging experiences that support revenue growth and brand affinity. This role offers hands-on experience in owning end-to-end event programs and is a great opportunity for career advancement. You will manage the event calendar, coordinate logistics, ensure alignment with marketing initiatives, track performance, and continuously optimize events. The ideal candidate possesses 2-4 years of experience in event marketing, strong organizational skills, excellent communication, and a collaborative attitude. HappyCo offers a remote-work-friendly environment, unlimited vacation time, generous parental leave, competitive pay with stock options, and wellness stipends.

Requirements

• 2–4 years of experience in event marketing, field marketing, or a related marketing role - preferably in a B2B or SaaS environment
• Metric-driven - you back up your work with proven examples of how your previous event spend has driven impact across the organization
• Hands-on experience coordinating webinars, trade shows, or customer events
• Exceptionally organized, with sharp attention to detail and the ability to manage complex timelines across stakeholders and competing priorities
• Outstanding communication skills - written, verbal, and presentation
• A collaborative, can-do attitude with a relentless eagerness to learn and grow

Responsibilities

• Manage HappyCo’s event calendar - including in-market field events, industry conferences, co-branded partner events, and a full digital/webinar program
• Own the logistics and coordination for each in-person event, from planning and vendor management to day-of execution and follow-up
• Collaborate with cross-functional teams to ensure events align with go-to-market initiatives, product launches, and revenue objectives - supporting sales pipeline targets and key account priorities
• Align with Product Marketing, Content & Demand Generation to ensure event promotional content reinforces campaign themes and customer messaging
• Collaborate with Sales and Channel teams to ensure strong attendance and high-impact engagement from target accounts and partners
• Track and report on event performance - including registrations, attendance, engagement, influenced pipeline, and overall ROI against budget goals
• Support continuous improvement by analyzing data, gathering feedback, and testing new approaches - continuously delivering memorable, high-impact experiences
• Assist with budget tracking and managing external vendors or contractors as needed

Preferred Qualifications

• Familiarity with event tools, Salesforce, and HubSpot is a plus - as is the ability to work asynchronously across time zones in a global environment
• Extra credit for experience collaborating with Sales to support account-based marketing (ABM) initiatives

Benefits

• Work from anywhere supported by a flexible company culture
• Opportunity to work for one of the fastest growing technology companies in the PropTech industry
• Unlimited vacation time
• Generous paid parental leave
• Competitive and equitable pay, including stock options
• Monthly stipends to support Wellness and Home Office expenses