Digital Marketing Executive

Summary

The job is for a Digital Marketing Executive at Cloverleaf Care, a healthcare services company. The position is remote and requires the employee to work during the US day shift (9pm - 6am IST). The ideal candidate should have excellent English skills, a degree or PGDM in communications, marketing or a related field, and 6 years of experience in digital marketing with 4+ years in digital marketing specifically.

Requirements

• Impeccable, flair communication skills in English, both spoken and written, is a **MUST**. Should be from an English medium background
• 6 years marketing experience with 4+ years in digital marketing is required
• Excellent understanding of concepts in inbound and outbound digital marketing
• Expertise in SEO/ SEM, Google Analytics, Facebook Analytics/ Facebook Advertising
• Strong creative and analytical skills
• Experience with Keyword Research Analysis
• Proven skills with On page / Off Page SEO
• Excellent hands-on skills with Google Analytics, SEMRush, Hubspot, Facebook Business Manager, Brandwatch, Moz, Ahrefs, CRM and other common digital marketing tools and platforms
• Experience with business to customer social media and content generation
• Graphics and video editing skills are a plus, such as with Photoshop, Illustrator, Canva, Premier Pro, Shotcut
• Expert level computer experience with documents, sheets and web applications is a **MUST**
• Must demonstrate crystal clear phone call voice quality and clear HD video quality using home office equipment during the hiring process
• Dedicated home office space
• Shift timing - 9pm - 6am IST
• Strong work ethics, respectful and a professional attitude towards work

Responsibilities

• Design and develop the company’s digital marketing strategy that includes content marketing in various channels, paid advertising and brand awareness
• Conduct audience research and identify marketing opportunities with channels
• Perform content research and discover opportunities for the company’s services
• Design, create content and optimize the organization's website
• Define and implement the company’s social media marketing strategy
• Be responsible for lead generation through online marketing campaigns
• Measure and report key online marketing metrics. Analyze performance continuously, and recommend performance improvements to increase lead generation and ROI
• Perform digital marketing such as Google adwords, maps, social media marketing, SEO, SEM, PPC, affiliate marketing, You Tube, Linked In, and other relevant online platforms
• Use A/B testing to optimize digital marketing performance
• Engage with leads on website live chat
• Manage and build various email lists and campaigns, including the design templates
• Launch advertisements to increase brand awareness
• Generate, edit, publish, and share daily blog and social media content (original copy, images, videos, animations) that builds meaningful engagement and encourages target audiences to take action
• Conduct Facebook live streams events, live forum events
• Conduct webinars and coordinate online support forums
• Write creative content for the company’s newsletter, blogs, posts, ads and publish on multiple sites to increase company’s brand awareness
• Create podcasts, audio and ad-quality graphics, display ads and video clips
• Create and update print media assets such as brochures, flyers, rack cards, postcards etc
• Prepare daily and weekly marketing activity, performance, benchmark, ROI reports using Facebook Insights, Google Dashboard and other related tools. Analyze results and make clear recommendations to improve ROI

Benefits

• Excellent pay!
• Promising career advancement opportunities working for a progressive organization with industry leading processes and cutting edge technology
• Work from home with a positive, friendly and fun team work environment
• Receive recognition and lucrative incentives from management