Digital Marketing Specialist

Summary

Join Array, a remote-first financial innovation platform, as a Digital Marketing Specialist to drive top-of-funnel growth. Collaborate with the Marketing Leader for Demand Generation to develop and execute multi-channel digital marketing campaigns across various platforms. Analyze campaign performance, extract actionable insights, and optimize for ROI. Conduct market research to understand industry trends and customer behavior. Develop engaging digital content and manage creative assets. Engage cross-functionally to build networks and identify new opportunities. This role requires at least one year of hands-on digital marketing experience and expertise across multiple digital channels. Array offers competitive benefits, including full medical, dental, and vision coverage, unlimited PTO, 401k matching, generous parental leave, and various other perks.

Requirements

• At least 1+ years of hands-on experience in digital marketing with a proven ability to execute and optimize successful campaigns
• Demonstrated expertise across various digital channels such as SEO, SEM, social media, email marketing, and content marketing
• Strong analytical capabilities with the ability to use data to drive decisions and optimize campaign performance
• Excellent verbal and written communication skills, with the ability to craft engaging digital content for diverse audiences
• Familiarity with marketing automation and analytics platforms (e.g., Google Analytics, HubSpot, Marketo) to effectively manage and measure campaign success
• A creative and resourceful approach to tackling digital marketing challenges and developing fresh, innovative campaigns
• A keen interest in staying current with the latest digital marketing trends, tools, and best practices

Responsibilities

• Collaborate with leadership by working directly with the Marketing Leader for Demand Generation to develop a comprehensive top-of-funnel growth strategy focused on brand awareness and lead generation
• Execute multi-channel campaigns by designing, launching, and managing digital marketing initiatives across platforms including social media, search, email, and display advertising
• Analyze and optimize campaigns by monitoring performance with analytics tools and extracting actionable insights to continuously improve ROI and overall effectiveness
• Conduct market research to analyze industry trends and customer behavior, creating targeted and engaging digital initiatives that resonate with our audience
• Develop digital content and manage creative assets to enhance our online presence and support our demand generation efforts
• Engage cross-functionally by participating in marketing team meetings and industry events to build networks, identify new opportunities, and represent the company as a digital marketing innovator

Benefits

• Full medical, dental, and vision, premiums covered at 100% for full-time employees and 70% for dependents
• Unlimited PTO and sick leave + 14 company holidays to encourage a healthy work-life blend
• 100% 401k match up to 4% with immediate vesting
• Generous and competitive parental leave for all parents
• $1,000 desk setup subsidy to set-up your unique remote office
• $100/month to subsidize wifi/cell phone expenses
• Summer Fridays (half-day Fridays) typically from late May to the end of August
• AnniversArray Kits for work anniversaries