Digital Marketing Lead

Summary

Join Sinch as their Digital Marketing Lead and drive traffic and user acquisition for their SaaS platform, Sinch Engage. This role is ideal for individuals who thrive in fast-paced environments, possess broad marketing experience, and excel at data analysis. Responsibilities include identifying and scaling acquisition channels, improving organic traffic, planning and executing marketing campaigns, managing marketing systems, and building reporting pipelines. The ideal candidate will have extensive SaaS marketing experience, a strong analytical background, and proven success in launching high-ROI campaigns. Sinch offers a comprehensive benefits package including competitive health insurance, retirement plans, paid time off, flexible remote work options, parental leave, and opportunities for community involvement.

Requirements

• At least 5+ years of SaaS marketing experience, with expertise spanning SEO, performance, lifecycle, and integrated campaigns
• 3+ years in a B2B marketing role, with a deep understanding of the unique challenges and opportunities in this space
• A proven track record of launching successful campaigns with clear ROI, especially in high-growth companies
• Strong analytical and project management skills, with the ability to navigate ambiguity and bring clarity to complex projects
• Comfortable educating stakeholders on brand marketing while managing multiple priorities with confidence and expertise
• The ability to turn data into actionable strategies

Responsibilities

• Identify and scale acquisition channels, exploring opportunities like podcasts, sponsorships, or emerging platforms
• Improve organic traffic and website performance by analyzing CRO, SEO, and performance opportunities
• Plan and execute integrated marketing campaigns, ensuring they balance creative storytelling with measurable outcomes
• Manage marketing systems and tools, leveraging your technical knowledge to optimize web analytics and automation platforms
• Build and maintain reporting pipelines, transforming raw data into insights that help refine strategies and measure success

Benefits

• We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants
• Take advantage of our free virtual counseling resources through our global Employee Assistance Program
• Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants
• Enjoy a generous paid time off program
• We offer paid parental leave and family planning support
• Our flexible remote work offerings allow you to work wherever you are the most productive and successful
• Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice