Digital Marketing and Recruitment Analytics Lead

Summary

Join PicnicHealth, a leading AI-powered clinical research company, as their Digital Marketing and Recruitment Analytics Lead. You will develop and execute comprehensive digital strategies to support program enrollment and awareness goals, leveraging various digital channels. Oversee all digital marketing campaigns end-to-end, from launch to optimization and scaling. Develop and utilize analytical infrastructure to track campaign performance, analyze data, and provide actionable insights. Collaborate with cross-functional partners to ensure data-driven marketing programs and seamless study delivery. Provide digital expertise in solution strategy, bid defense, and kickoff meetings. Troubleshoot live studies and launch new channels to address engagement or delivery shortfalls. Maintain streamlined and compliant digital operations, optimizing technology and vendor management. Champion data-driven decision-making and continuous improvement, integrating AI tools to enhance performance and scalability. This role reports to the Head of Patient Recruitment and Engagement and plays a central role in digital operations, analytics, and campaign strategy.

Requirements

• 5+ years of experience in digital marketing, campaign analytics, or performance marketing (preferably in healthcare, clinical research, or regulated industries)
• Hands-on expertise in SEM, SEO, paid/organic social campaigns, and web/app analytics platforms. Experience with SQL is a big plus
• Proven success designing and running multi-channel campaigns and translating analytics into actionable strategy
• Ability to launch new digital channels and experiment in response to business needs
• Excellent collaboration skills for working cross-functionally and communicating with technical and non-technical stakeholders
• A detail-oriented, analytical mindset and a creative approach to problem-solving
• Familiarity with privacy, compliance, and regulatory considerations in healthcare and digital advertising
• Genuine excitement for high-growth, purpose-driven environments
• Bachelor’s or advanced degree in marketing, analytics, public health, business, or a related field

Responsibilities

• Develop and execute a comprehensive digital strategy to support program enrollment and awareness goals, leveraging SEM, SEO, paid/organic social media, and additional digital channels
• Oversee all digital marketing campaigns end-to-end: launching, monitoring, optimizing, and scaling impact across programs
• Develop the analytical infrastructure to track campaign performance across all marketing channels
• Analyze and interpret campaign analytics (including study actuals and forecasts) for every channel, surfacing actionable insights and collaborating with Recruitment Managers and peers to implement improvements that close delivery gaps
• Provide digital expertise for solution strategy design, bid defense, and kickoff meetings (KOMs), ensuring digital tactics are budgeted for and seamlessly integrated into proposals and client-facing discussions
• Support Recruitment Managers by troubleshooting live studies and flexibly launching new channels or tactics to address engagement or delivery shortfalls
• Ensure a clean handover to Recruitment Managers by preparing clear, actionable documentation and supporting materials for ongoing program management
• Maintain streamlined and compliant digital operations, optimizing technology stack, campaign workflows, and vendor management as appropriate
• Champion a culture of data-driven decision-making, testing, and continuous improvement in all digital activities
• Integrate AI tools into appropriate workstreams to enhance performance, streamline processes, and ensure scalability of our work and deliverables

Preferred Qualifications

Focus on and successful experimentation with, integrating AI into your standard practices and workflows, and ideas for new applications here at PicnicHealth

Benefits

• Comprehensive benefits including above market Health, Dental, Vision
• Family friendly environment
• Flexible time off
• 401k plan
• Free PicnicHealth account
• Equipment and internet funds for home office set up
• Wellness Stipend