Digital Marketing Assistant

Summary

Join Flo, the world’s #1 health app, as a talented ASO Specialist to drive organic growth. You will research, analyze, and prioritize App Store Optimization (ASO) ideas, leveraging product and user insights and competitor analysis. Continuously monitor and assess organic growth performance, using data to inform ASO plans. Lead day-to-day ASO operational efforts, including discussing action plans, uploading assets, and configuring store listings and experiments. This role requires at least one year of hands-on ASO experience, familiarity with ASO tools, fluency in a key ASO area, a collaborative mindset, and proficiency in English. The ideal candidate will also possess experience in marketing, design tool proficiency, product management skills, and a basic understanding of mobile and web attribution models and AI. Flo offers a competitive salary, performance incentives, paid leave, enhanced parental leave, professional growth opportunities, flexible work arrangements, a sabbatical, and various health and wellbeing perks.

Requirements

• At least 1 year of hands on App Store Optimization (ASO) experience, gained either in an in-house environment or a strategic role at an agency or consultancy
• Familiarity with key ASO tools such as AppTweak, Sensor Tower, Mobile Action, AppFollow, Appfigures, or similar platforms
• Fluency in at least one key area of ASO, including keyword research, A/B testing, visual storytelling, copywriting, or data analysis/visualization
• A collaborative mindset and the ability to work effectively within a team
• Working proficiency in English

Responsibilities

• Driving Organic Growth with Fresh Perspectives: You'll research, brainstorm, analyze, and prioritize App Store Optimization (ASO) ideas. This involves leveraging rich product and user insights from Flo, alongside competitor analysis, to craft highly impactful experiences that sustain our organic growth
• Sustaining Data-Driven Workflows: You'll continuously monitor, assess, and address any gaps in our organic growth performance. Using a mix of data points and sources, your insights will directly inform and adjust our ASO plans and priorities
• Executing ASO Initiatives: You'll lead the day-to-day operational efforts in ASO's ongoing optimization. This includes discussing action plans with the team, uploading assets to developer consoles, and configuring various store listings and experiments

Preferred Qualifications

• Experience in Marketing, particularly digital marketing disciplines like SEO, performance marketing, PR, or social media
• Proficiency with design tools such as Figma, Photoshop, or Canva
• Product management skills, including multivariate testing or go-to-market (GTM) strategies
• Basic understanding of mobile and web attribution models (e.g., SKAN, AppsFlyer)
• Basic AI knowledge, focusing on analytical or generative AI tools like ChatGPT, Gemini, or Perplexity
• Prior experience in the Health Tech industry

Benefits

• Competitive salary and annual reviews
• Opportunity to participate in Flo’s performance incentive scheme
• Paid holiday, sick leave, and female health leave
• Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
• Accelerated professional growth through world-changing work and learning support
• Flexible office + home working, up to 2 months a year working abroad
• 5-week fully paid sabbatical at 5-year Floversary
• Flo Premium for friends & family, plus more health, pension and wellbeing perks