Re:Build Manufacturing is hiring a
Digital Marketing Lead, Campaigns and Email Marketing in United States

Summary

Re:Car is seeking a results-driven Digital Marketing Lead to lead campaigns and email marketing initiatives. The ideal candidate will have experience in planning, executing, and optimizing digital campaigns with a focus on email marketing.

Requirements

• Bachelor’s degree or equivalent experience in marketing, business, or a related field
• Proven experience as a Digital Marketing Lead or equivalent role with a focus on campaign management and email marketing
• Strong understanding of digital marketing channels, including paid media, social media, and content marketing
• Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, or similar) and marketing automation tools
• Analytical mindset with the ability to interpret data and provide actionable insights
• Excellent communication and collaboration skills to work effectively across teams
• Creative thinking and problem-solving skills

Responsibilities

• Develop and execute comprehensive digital marketing campaigns across various channels
• Collaborate with cross-functional teams to align campaign objectives with overall business goals
• Manage an ongoing content calendar and messaging hierarchy across diverse customer personas
• Utilize A/B testing and other optimization strategies to enhance campaign performance
• Lead the planning and execution of email marketing campaigns, including segmentation, personalization, and automation
• Create compelling email content and visuals in collaboration with the creative team
• Implement best practices for email deliverability and list management
• Monitor and analyze campaign performance metrics, providing regular reports with actionable insights
• Use data-driven insights to optimize campaigns and improve overall marketing effectiveness
• Develop and optimize customer journey maps, ensuring a cohesive and engaging experience across all touchpoints
• Implement strategies to nurture leads and drive customer retention through email campaigns
• Manage the budget for digital marketing campaigns, ensuring cost-effectiveness and maximizing ROI

Preferred Qualifications

Familiarity with HTML/CSS for email template customization is a plus

Benefits

Remote work options are acceptable, but preference is given to NY Metro or Troy, MI candidates