Avela is hiring a
Marketing Lead / CMO / VP Marketing in United States

Summary

Avela is a Nobel Prize winning edtech startup that simplifies the process of finding and applying to educational programming for students and families while streamlining operations for schools and districts. The company seeks an entrepreneurial business development and marketing leader to build its brand, generate leads, support sales, and grow the business. The role involves managing a marketing team, engaging in customer conversations, and leading some sales conversations.

Requirements

• 8+ years of full time professional experience
• Experience managing a marketing team for at least 2 years, preferably 4+ years

Responsibilities

• Build Avela’s brand through website, thought leadership, press/media, and other brand awareness campaigns
• Generate demand and drive qualified leads to the sales team through a full suite of techniques, including content/inbound marketing, field marketing, and outbound marketing
• Engage in customer conversations to fine tune product-market fit, refine pricing, and improve product marketing
• Lead some sales conversations and close business when another rep is not available
• Build and manage the go to market team
• Identify customers matching Ideal Customer Profile and create lists with contact info for outbound targetings
• Organize webinar series with speakers, ensure 100+ signups at each, and run/execute smooth webinars, share recording with mailing lists
• Manage our blog, write original thought leadership content, and curate content written by other thought leaders
• Design and publish monthly newsletter for customers and prospects using our content
• Manage our event calendar, event sponsorships, both setup, and coordinate attendance and post-event follow-ups

Benefits

• Significant equity
• Flexible work policies
• Unlimited vacation
• Home office stipend or WeWork membership
• 401(k) program
• Flexible Savings Account (FSA)
• Dependent Care Saving Plan (DCFSA)
• Commuter Benefits
• Life Insurance by Guardian (covered 100%)
• Platinum Medical Plan by UnitedHealthcare (Employees 100%, Dependents 40%)
• Platinum Dental Plan by Guardian Health (Employees 100%, Dependents 40%)
• Platinum Vision Plan by Guardian Health (Employees 100%, Dependents 40%)