Digital Marketing Manager

Summary

Join GreyNoise, a mission-driven security startup, as a Digital Marketing Manager to lead the development and execution of digital marketing campaigns. You will manage SEO, SEM, PPC, email marketing, and other digital initiatives, leveraging data-driven insights to optimize performance. This fully remote US-based role requires 5+ years of experience in digital marketing and proficiency in various marketing tools. GreyNoise offers competitive benefits, including comprehensive health insurance, a generous 401k match, unlimited PTO, paid family leave, a remote-first culture, and professional development opportunities. The ideal candidate is highly motivated, data-driven, and possesses excellent communication and project management skills. We are seeking someone who enjoys solving hard problems and taking ideas from concept to customer.

Requirements

• Experience: 5+ years in digital marketing, including SEO, SEM, PPC, email marketing, and content strategy
• Technical Skills: Proficiency in web analytics tools (e.g., Google Analytics, SEMrush), advertising platforms (e.g., Google Ads, LinkedIn, X), Marketing Automation Tools (Hubspot), as well as knowledge of additional tools that may be useful to achieving our goals around digital marketing
• Email Expertise: Hands-on experience with email marketing platforms (e.g., HubSpot)
• Social Media Savvy: Familiarity with social media and digital advertising tools
• Core Strengths: Excellent communication and project management skills, with the ability to work collaboratively across teams
• Data-Driven Mindset: Ability to translate analytics into actionable strategies that drive business goals

Responsibilities

• Develop and implement SEO strategies to increase organic traffic and improve search engine rankings
• Manage PPC campaigns across platforms like Google Ads, focusing on cost-per-click optimization and maximizing ROI
• Monitor website traffic and user behavior using tools like Google Analytics, providing actionable insights to enhance campaign performance
• Optimize website content and structure to improve rankings on search engine results pages
• Analyze campaign data across web analytics and advertising platforms, assessing performance against KPIs
• Deliver clear, actionable insights and regular performance reports to the marketing team and key stakeholders
• Oversee the current marketing tools, including Google Analytics, Google Ads, HubSpot, SEMrush, and others
• Identify and recommend additional tools or technologies to enhance marketing operations and drive performance
• Ensure proper integration and functionality of tools within the marketing ecosystem
• Plan, execute, and optimize email marketing campaigns, including audience segmentation, content creation, and performance tracking
• Implement personalized and automated email strategies to drive engagement and meet marketing objectives

Benefits

• Equity in a high-growth, Series-A startup
• 100% covered health, dental, vision, and life plans for all employees
• Competitive 401k employer match of 6%, which is special for a startup. This will be 100% matched and vested from day 1
• Unlimited paid time off. To encourage time off from work and ensure overall employee health and wellness, GreyNoise strongly recommends each employee to take at least 120 hours of PTO (3 weeks) annually, including at least five consecutive business days
• Remote-first culture. While we are headquartered in the Washington DC area, we have a distributed workforce -- with the majority of our team working remotely from across the country
• Equipment budget. Every new employee gets $3,000 to spend on equipment, so you can pick whatever works best for you
• Paid family leave for all employees. We offer 4 months of paid leave (birth or adoption), plus 2 months of optional unpaid leave, so new parents have time to adjust to the new life (and work) schedule
• Learning & development budget. All employees receive an annual $1,500 towards professional development related to their job function. The stipend can be applied to tuition, books, conferences, and more
• Company offsites and monthly local hangouts to encourage team bonding