Digital Marketing Manager

Summary

Join a dynamic and innovative team at M3 USA as a Digital Marketing Manager, driving change in healthcare innovation with a competitive compensation model.

Requirements

• Minimum of 3-5 years of experience in digital marketing, preferably within the healthcare or recruitment industry
• Bachelor’s degree in Marketing, Business, or a related field
• Proven experience in developing and managing digital marketing campaigns
• Strong knowledge of SEO, PPC, email marketing, social media, and content marketing
• Proficiency in marketing analytics tools (e.g., Google Analytics, HubSpot)
• Excellent written and verbal communication skills
• Strong project management skills with the ability to handle multiple projects simultaneously
• Takes full ownership of candidate marketing tactics, strategies, execution, analytics, and monitoring all channels
• Detail-oriented with strong analytical skills
• Creative thinker with the ability to generate innovative marketing ideas
• Ability to work independently and as part of a team
• Passion for healthcare and physician recruitment

Responsibilities

• Demand Generation: Create and execute demand generation strategies that drive qualified leads and revenue growth
• Experience with multi-channel campaigns, including email marketing, social media, PPC, SEO, and content marketing
• B2B: Develop and execute B2B marketing strategies that drive engagement, lead generation, and customer acquisition within the healthcare or recruitment sectors
• Campaign Strategy and Execution: Develop, test/experiment, execute digital marketing strategies to attract and recruit physicians
• Manage and optimize multi-channel digital marketing campaigns, including email, social media, PPC, SEO, and content marketing
• Collaborate with the marketing team to create compelling content and targeted campaigns
• Social Media: Develop and implement a comprehensive social media strategy to increase brand awareness and engage with potential recruits
• Stay up-to-date with social media trends, tools, and technologies to ensure the company remains at the forefront of digital marketing
• Social media management for: Linkedin, Facebook, Instagram, YouTube, etc
• Monitor and respond to social media interactions, including encouraging employee involvement and engagement
• Online reputation: Monitor and respond to client reviews, including Google business profile, social media ratings, etc
• Create campaigns to increase online rating/NPS scores
• Content Creation: Assist in developing branding materials, content copy, targeting messaging
• Assist in creating graphic content for all digital channels
• Internal and external materials, including training, onboarding, meetings
• Synchronize content and messaging through all platforms including website optimization/SEO (articles/blogs)
• Assist in additional projects as needed
• Email Marketing: Design, build, and maintain email marketing campaigns
• Analyze campaign performance and adjust strategies to maximize engagement and conversions
• Collect and interpret meaningful data to enhance future campaigns
• Analytics and Reporting: Measure and report on the performance of digital marketing campaigns
• Utilize data-driven insights to refine marketing strategies
• Provide detailed reports and analysis to senior management
• Process Evaluation: Evaluate and optimize marketing processes for increased effectiveness and efficiency
• Stay up-to-date with digital marketing trends and best practices

Benefits

• Health and Dental
• Life, Accident and Disability Insurance
• Prescription Plan
• Flexible Spending Account
• 401k Plan and Match
• Paid Holidays and Vacation
• Sick Days and Personal Day