Stripe is hiring a
Digital Marketing Manager

Summary

Join Stripe as a Paid Digital Marketing Manager to drive revenue growth through scaled digital campaigns across user segments and funnels. As a key driver of AMER paid digital marketing efforts, you will design, implement, and optimize campaigns to generate sales pipeline and overall company revenue.

Requirements

• 7+ years of work experience
• 5+ years of paid digital experience, preferably in paid social/display and direct response
• 2+ years of B2B marketing experience
• Deep knowledge of the digital marketing landscape and best practices (targeting, ad formats, privacy laws) and growth marketing concepts (attribution, incrementality)
• Technical paid digital knowledge (understanding of Conversion API, bidding strategies, audience management)
• Experience articulating requirements to Product, Engineering, and Data Science to facilitate technical workstreams
• Self starter; ability to drive both strategic and tactical workstreams forward with minimal oversight
• Advanced analytical skills; ability to analyze trends and decipher actionable insights from data
• Experience driving experimentation roadmaps to continuously optimize and improve campaigns
• User-first sensibility
• Excellent written and verbal communication skills
• Demonstrated ability to collaborate cross-functionally across technical and non-technical teams

Responsibilities

• Drive ideation, strategy, and execution of scaled paid campaigns to generate and accelerate sales pipeline and overall company revenue
• Develop and manage testing agenda and media plans for the program
• Own end-to-end campaign set up, measurement, and optimization
• Drive growth across key metrics (Suspects, MQLs, SQOs, Signups, Go-lives, pipeline, revenue) - measure success, optimize against targets, and report on performance on a recurring cadence
• Scale web conversion campaigns to represent more than half of paid social investment mix, at a positive ROI
• Drive structured experiments to grow new channels (e.g. streaming audio) and grow them into meaningful contributors to our paid media mix
• Support Stripe in building and optimizing our paid program using business knowledge and data
• Report up and out on campaign performance to ensure relevant stakeholders have visibility into program performance & roadmap
• Partner with relevant stakeholders on audience management and ensure we’re reaching the right users
• Lead in analyzing the effectiveness of paid campaigns, increasing investment in high ROI campaigns and reducing spend in campaigns that are underperforming
• Proactively identify areas of weakness in the paid program and flag these as requiring improvement - and then create a plan to remedy

Preferred Qualifications

• Experience with Marketo and/or Salesforce
• Experience driving demand for sales teams; experience in sales concepts, processes, and metrics