Digital Marketing Specialist

Summary

Join The Krazy Coupon Lady (KCL) as a Seasonal Digital Marketing Specialist! This temporary role, covering a team member's parental leave, focuses on executing marketing campaigns across various owned channels (email, SMS, push notifications). You will build, schedule, and launch campaigns using Braze and other platforms, crafting engaging brand-aligned copy and collaborating with the design team. Campaign performance reporting and cross-functional collaboration are key aspects. The position offers exposure to diverse digital marketing channels and tools, providing a focused, impactful short-term project with tangible business results. The role is fully remote, with the option to work from several states across the US.

Requirements

• 3–5 years of experience in digital or CRM marketing
• Hands-on experience with campaign platforms (Braze strongly preferred)
• Strong copywriting skills and an eye for detail
• Understanding of audience segmentation, compliance, and A/B testing
• Ability to work independently and stay organized in a fast-paced, execution-focused environment

Responsibilities

• Build, schedule, and launch campaigns using Braze and other owned-channel platforms
• Write engaging, brand-aligned copy and collaborate with design on campaign assets
• Follow channel-specific best practices and compliance requirements (e.g. SMS regulations, image sizing, HTML formatting)
• Report on campaign performance and surface insights
• Collaborate with cross-functional teams (MarTech, BI, Dev) to troubleshoot issues and maintain campaign quality

Preferred Qualifications

• Experience in temporary, contract, or seasonal marketing roles
• Comfort using project management tools (e.g. Jira, Asana)