Digital Marketing Specialist

Summary

Join Lucid Software's International Marketing team as a key player in driving acquisition growth within Japanese-speaking markets. You will collaborate with the team to develop and execute digital marketing campaigns, conduct keyword research, and identify SEO optimization opportunities. Responsibilities include scoping link-building opportunities, scaling PPC campaigns, performing market research, and monitoring performance metrics. You will leverage your native fluency in Japanese and analytical skills to create actionable strategies. Success in this role requires a growth mindset, strong interpersonal skills, and exceptional organizational abilities. The ideal candidate will also possess experience in copywriting, SEO, and digital advertising.

Requirements

• Bachelor's degree with strong academic performance
• Native fluency in Japanese (spoken and written)
• A growth mindset: willingness and ability to learn about digital marketing
• Analytical skills to be able to work with large amounts of data and translate into actionable strategies
• Strong interpersonal skills and the ability to build/maintain relationships at every level
• Exceptional organizational skills and the ability to prioritize multiple tasks with excellent attention to detail
• Ability to problem solve and take initiative with minimal guidance
• Ability to provide, receive, and incorporate constructive feedback
• A+ team player!

Responsibilities

• Work with the Marketing team to develop and execute digital marketing campaigns in Japanese
• Conduct keyword research in Japanese and understand the local SERP landscape
• Identify new SEO optimization opportunities and content insights that are locally relevant
• Scope link building opportunities and perform outreach efforts with a focus on Japanese websites
• Help scale PPC campaign expansion and localization, providing local insights, building keyword lists and optimizing ad copies
• Perform local market research and competitor analysis to identify new acquisition growth opportunities
• Monitor market specific performance metrics and support with regional reporting
• Work with the rest of the international marketing team on multi-language projects to support our global strategies as a whole

Preferred Qualifications

• Experience copywriting in Japanese
• HTML, CSS, and experience working with a content management system
• Experience with SEO, digital advertising, A/B testing and email marketing
• Experience analyzing large data sets
• Mastery of spreadsheets and analysis functionality
• Experience working with agencies and outside vendors