Digital Marketing Specialist

Summary

Join Field Nation as a Digital Marketing Specialist and execute day-to-day digital marketing initiatives across various channels. You will support the Senior Digital Experience Manager in driving engagement and lead generation. Responsibilities include managing digital campaigns, conducting A/B testing, supporting website content updates, and monitoring online reputation. This role requires 1-3 years of experience in digital marketing and familiarity with various platforms and tools. Field Nation offers a competitive salary, unlimited paid time off, an annual vacation bonus, and comprehensive benefits.

Requirements

• 1-3 years of experience in digital marketing or a related field
• Familiarity with digital marketing platforms (e.g., Google Ads, Bing, LinkedIn Campaigns, Reddit Ads, Facebook Ads, YouTube, web chat tools, email marketing tools)
• Familiarity with digital measurement tools (e.g., Google Analytics, Google Tag Manager, Looker Studio, Google Sheets, Tableau)
• Basic understanding of web management and optimization tools (e.g., WordPress, Drupal, Pathfactory, SEM Rush)
• Basic understanding of SEO, PPC, and web conversion strategies
• Excellent organizational skills and ability to manage multiple campaigns and projects simultaneously
• Bachelor’s degree in Marketing, Communications, or equivalent experience in a related field

Responsibilities

• Execute digital channel components for marketing campaigns, including email, landing pages, web chat, paid search, and paid social, ensuring alignment with broader campaign strategies and business objectives
• Conduct A/B testing for email content, landing pages, and ads, analyzing results to inform improvements with guidance from senior team members
• Assist with website content updates, SEO initiatives, and UX enhancements to improve the digital experience and support campaign objectives
• Monitor and optimize review sites
• Pull basic campaign performance metrics, such as open rates and click-through rates, to track effectiveness and share insights with the Senior Digital Experience Manager
• Work closely with the Senior Digital Experience Manager and other marketing team members to ensure cohesive execution across digital channels, supporting campaign and event integration efforts

Preferred Qualifications

Understanding of front-end scripting languages (Javascript, HTML, CSS)

Benefits

• Unlimited paid time off
• Annual vacation bonus
• Individualized growth + development plans
• Strong values around work/life balance
• Community involvement opportunities
• Competitive benefits: medical, dental, vision, paid parental leave + 401K
• Exposure to cutting-edge technologies to solve meaningful problems
• Flexible, highly collaborative, hybrid work environment