Abm And Digital Marketing Specialist

Summary

Join Exactera's growing team as an ABM & Digital Marketing Specialist! Reporting to the Director of Marketing, you will execute impactful marketing campaigns across various channels, including ABM platforms and paid media. This role requires experience with 6Sense and other ABM initiatives. We are open to US-based candidates in several states, with a preference for Eastern Time Zone residency. The ideal candidate will have a Bachelor's degree in Marketing or a related field and 5+ years of marketing experience, including 3+ years in SEM and ABM. Exactera offers a collaborative team culture, generous vacation policies, comprehensive health plans, 401(k), life and disability insurance, and supplemental benefits.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field
• 5+ years of marketing experience, with 3+ years specializing in SEM and ABM
• Proven experience in a similar role within the SaaS industry, preferably in FinTech
• Proficiency in 6Sense, Looker Studio, Tableau, and Salesforce
• Strong understanding of digital marketing principles and best practices
• Excellent written and verbal communication skills
• Ability to think both strategically and creatively, with a focus on continuous improvement
• Strong analytical skills and a data-driven approach to decision-making
• Self-starter with the ability to work independently and manage multiple priorities effectively

Responsibilities

• Coordinate ABM campaigns and strategies, acting as the 6Sense point-of-contact and champion
• Evaluate, then spearhead the launch of Mutiny
• Launch, monitor, and optimize SEM campaigns on Google and Bing, while evaluating new opportunities, channels, and ad formats
• Develop and optimize the company’s presence on platforms such as G2, Capterra, Software Advice, and others
• Refine audience segments across platforms and deliver personalized marketing messages tailored to TOFU/BOFU stages. Conduct A/B testing on ad creatives, copy, landing pages, and other campaign elements to optimize conversion rates and engagement
• Assess SEO status, propose priorities, and carry out SEO-related projects to improve visibility and search rankings
• Oversee UTM processes and work with the data team to ensure accurate tracking of inbound digital marketing leads
• Analyze campaign performance, ROI, and spend using tools like GA4, Looker Studio, and Tableau, refining future campaigns based on data insights
• Create monthly SEM and SEO performance reports to track progress and improve future strategies
• Assist with website updates and landing page creation to improve conversion rates
• Track and manage campaign budgets closely, providing periodic budget reports and adjusting to maximize ROI
• Support product launches, promotions, and customer engagement initiatives, while also assisting with email and social media marketing when required

Preferred Qualifications

Familiarity with Asana, WordPress, Mutiny, and Marketo or HubSpot

Benefits

• A collaborative team culture with opportunities for career development
• Ample opportunities to be recognized, build valuable skills, and grow your career
• Generous vacation policy, including paid parental leave and Summer Fridays
• Comprehensive health plans with FSA and HSA options
• 401(k) retirement plan
• Life and disability insurance coverage
• Supplemental benefits like a dependent care savings plan, pet insurance, will preparation, and an employee assistance program