Digital Marketing Specialist

Summary

Join Wing and become our Digital Marketing Specialist, working remotely to redefine the future of work for global companies. You will develop and execute digital marketing strategies for the construction industry, managing social media, SEO, paid advertising, email marketing, and website analytics. This role requires a Bachelor's degree or relevant certification, 2+ years of social media or 1-2 years of digital marketing experience, and proven content writing skills. You'll need strong communication and organizational skills, along with graphic design software proficiency and a compelling portfolio. We offer competitive salaries, health insurance, performance incentives, paid training, and a fully remote work environment.

Requirements

• Bachelor's degree in any field or professional certification in marketing or business-related courses
• 2+ years experience in social media or 1-2 years in digital marketing
• Proven content writing or copywriting experience
• Working knowledge of content management systems
• Excellent English communication skills, both written and verbal (at least B2 level)
• Solid organizational and time management skills
• Knowledgeable in layouts, typography, print, and web design
• Experience/Proficient in Adobe Photoshop, Illustrator, Sketch, InDesign, and other graphic design software
• Compelling portfolio of work over a wide range of creative projects
• Able to work on a graveyard shift
• USB Headset with Noise Cancellation feature
• Working Webcam
• Computer with at least 1.8 GHz processor and at least 4GB RAM
• Main Internet Service Speed: at least 25 Mbps cable connection
• Backup Internet Service Speed: at least 10 Mbps

Responsibilities

• Develop and execute digital marketing strategies tailored to the construction industry
• Manage social media accounts and create industry-specific content
• Conduct SEO and keyword research to improve online visibility
• Run paid advertising campaigns on platforms like Google Ads and Facebook
• Analyze campaign performance and provide optimization recommendations
• Design and implement email marketing campaigns for lead nurturing
• Monitor and manage website analytics to enhance user engagement
• Stay updated with construction industry trends and digital marketing innovations
• Coordinate with the sales team to align marketing efforts with business goals
• Perform other marketing-related tasks as required

Preferred Qualifications

Familiarity with construction industry marketing is a plus

Benefits

• Health Insurance (HMO)
• Performance Incentives
• Job Security and Stability
• Paid Training
• Inclusive Culture
• Upskilling Opportunities
• 100% Work-From-Home
• Exceptionally Supportive Team
• Opportunities for Career Growth
• Fun Work Environment
• Holiday & Overtime Pay