Digital Marketing Specialist

Summary

Join GoFasti, a Talent-as-a-Service company, as a part-time, remote Digital Marketing Specialist based in Latin America. You will develop and execute social media and email marketing strategies, manage content across multiple platforms, and analyze campaign performance. This role requires 3+ years of experience in digital marketing and proficiency in various tools. The salary ranges from $700-$1000 USD per month, and the position starts with a 3-month trial period. The position is for an independent contractor working remotely for a client of GoFasti.

Requirements

• 3+ years of experience in digital marketing, social media management, or content creation
• Experience with HubSpot
• Strong knowledge of email marketing platforms
• Proficiency in Canva or Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Experience with social media scheduling tools (Hootsuite, Buffer, or Sprout Social)
• Strong analytical skills with experience in campaign performance tracking and reporting
• Excellent written and verbal communication skills
• Ability to multitask and adapt in a fast-paced environment

Responsibilities

• Develop and execute social media strategies to enhance brand awareness and audience engagement
• Create, schedule, and manage social media content across platforms like Instagram, LinkedIn, Facebook, and TikTok
• Design eye-catching graphics and multimedia content using Canva or Adobe Creative Suite
• Monitor trends and analytics to refine strategies and improve engagement
• Plan, design, and manage email campaigns, including newsletters, promotional emails, and automated workflows
• Segment audiences for personalized outreach and lead nurturing
• Track key performance metrics (open rates, click-through rates, conversions) and optimize campaigns accordingly
• Build and execute multi-channel digital marketing campaigns that align with business goals
• Collaborate with design and sales teams to develop content that drives conversions
• Analyze campaign performance and make data-driven adjustments to maximize ROI
• Use tools like Google Analytics, Meta Business Suite, and HubSpot to track campaign success
• Conduct A/B testing for email subject lines, ad creatives, and landing pages
• Provide regular reports with insights and recommendations for improvement

Benefits

• Salary range of $700-$1,000 USD per month
• 3-month trial period with potential for long-term contract
• Remote work