Digital Marketing Specialist

Summary

Join GoFasti, a Talent-as-a-Service company, as a remote English-fluent Digital Marketing Specialist based in Latin America. You will develop and execute social media and email marketing strategies, manage content across various platforms, and analyze campaign performance to maximize ROI. This role requires 3+ years of experience in digital marketing and strong HubSpot expertise. The position offers a monthly salary between $2,000 and $2,500 USD, depending on experience, and is for an independent contractor working remotely. The hiring process involves application review, interviews with GoFasti and the client, and final onboarding.

Requirements

• 3+ years of experience in digital marketing, social media management, or content creation
• Strong Experience with HubSpot as a primary tool for Marketing
• Strong knowledge of email marketing platforms
• Ability to develop and execute marketing strategy plans, aligning with the company's established goals
• Strong analytical skills with experience in campaign performance tracking and reporting
• Excellent written and verbal communication skills
• Ability to multitask and adapt in a fast-paced environment

Responsibilities

• Develop and execute social media strategies to enhance brand awareness and audience engagement
• Create, schedule, and manage social media content across platforms like Instagram, LinkedIn, Facebook, and TikTok
• Monitor trends and analytics to refine strategies and improve engagement
• Plan, design, and manage email campaigns, including newsletters, promotional emails, and automated workflows
• Segment audiences for personalized outreach and lead nurturing
• Track key performance metrics (open rates, click-through rates, conversions) and optimize campaigns accordingly
• Build and execute multi-channel digital marketing campaigns that align with business goals
• Collaborate with design and sales teams to develop content that drives conversions
• Analyze campaign performance and make data-driven adjustments to maximize ROI
• Use tools like Google Analytics, Meta Business Suite, and HubSpot to track campaign success
• Conduct A/B testing for email subject lines, ad creatives, and landing pages
• Provide regular reports with insights and recommendations for improvement

Preferred Qualifications

• Proficiency in Canva or Adobe Creative Suite is a plus (Photoshop, Illustrator, InDesign)
• Experience with social media scheduling tools (Hootsuite, Buffer, or Sprout Social)

Benefits

• The Salary range offered for this position varies from (USD) $2,000 - $2,500 per month, depending on seniority and skillset
• This position is for an independent contractor, through a payroll platform
• The talent will work REMOTELY allocated at our client