Digital Marketing Specialist

Summary

Join Wing's team as a Bilingual Digital Marketing Specialist and contribute to redefining the future of work for companies worldwide! As a remote worker, you will be responsible for managing digital marketing campaigns, creating events and promos, researching influencers and partners, and more. This role requires a bachelor's degree in any field or professional certification in marketing, 2+ years of experience in social media or digital marketing, and excellent English communication skills.

Requirements

• Bachelor's degree in any field or professional certification in marketing or business-related courses
• 2+ years experience in social media or 1-2 years in digital marketing
• Proven content writing or copywriting experience
• Working knowledge of content management systems
• Excellent English communication skills, both written and verbal (at least B2 level)
• Solid organizational and time management skills
• Knowledgeable in layouts, typography, print, and web design
• Experience/Proficient in Adobe Photoshop, Illustrator, Sketch, InDesign, and other graphic design software
• Compelling portfolio of work over a wide range of creative projects

Responsibilities

• Upload videos and graphics, keep the account up-to-date & manage reviews
• Develop, execute, and monitor the execution of marketing campaigns on various digital platforms
• Ensure consistency of branding across all accounts and channels
• Create events or promos to increase customer engagement
• Manage the contact database & assist with lead generation activities
• Research influencers, compatible products, and businesses to form strategic partnerships
• Set up accounts, liaise with affiliates & manage affiliate partners’ payouts
• Check KPIs, modify bids or budgets & review keyword performance
• Gather information on the brand's audience profiles and develop a content strategy with internal teams
• Create progress reports and monitor the performance and effectiveness of marketing campaigns
• Research on trends, promotional activities utilized by competitors, and competitive marketing insights
• Execute SEO strategies and conduct keyword research
• Conduct general administration
• Use tweak builders to tweak the content
• Ad hoc tasks

Benefits

• Performance Incentives
• Job Security and Stability
• Paid Training
• Inclusive Culture
• Upskilling Opportunities
• 100% Work-From-Home
• Exceptionally Supportive Team
• Opportunities for Career Growth
• Fun Work Environment
• Holiday & Overtime Pay
• Bonuses, Tips, and Referral Program