Remote Digital Marketing Specialist

Summary

Join TrekkSoft, a leading online booking software provider, as a full remote Digital Marketing Specialist. Drive lead generation and conversion in close collaboration with the Sales and Onboarding teams.

Requirements

• Minimum 4-6 years of experience with various roles in digital marketing in a SaaS environment
• Experience with B2B marketing is a must
• Strong organizational skills. Ability to plan, coordinate and execute larger projects
• Experience with setting up the lead conversion funnel, defining and tracking KPIs, and driving initiatives
• Strong analytical skills, taking a data-driven approach to derive insights from the funnel
• Extensive experience with a CRM such as Hubspot or similar is a must
• Ability to work on and coordinate PPC and SEO
• Flawless written English and strong communication skills. You will be involved in both lead and customer communication, and writing will be part of your job

Responsibilities

• Own the Marketing delivery and be responsible for lead generation and conversion in all its facets
• Work closely with the Sales and Onboarding team to refine the customer focus and define the marketing strategy for TrekkSoft
• Continuously create marketing initiatives that drive lead generation
• Be an all-rounder, feeling at home in digital marketing and its many facets (content & copywriting, SEO and PPC, datamining, cold & warm email campaigns, marketing automation, brand and positioning, etc...)
• Be skilled in planning and coordinating while also being willing to dive in and actively participate in executing most of the marketing initiatives alongside your teammates
• Take part in customer communication to deliver value for our customer base
• Spend about 20% of your time developing the marketing initiatives for a separate product line of TrekkSoft (under its own branding)

Benefits

• Full remote with specific in person days in our Barcelona coworking throughout the year
• Training support for online courses where desired
• Participate in our yearly Team Week at an international location
• A flexible working environment
• 22 days of vacation leave, with the potential to grow to 25 days over time
• Extra day off on your birthday